This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. GlobalAccount Management. Strategic Account Management.
Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.
A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. A clearly defined organizational structure, rules of engagement, and governance mechanisms. GlobalAccount Management. Strategic Account Management.
The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions.
Sales jobs typically will align to customer segments and can range from globalaccount management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. Institute the Governance Process. Operate the Program.
Ensure continuous improvement of formal processes to support best practice governance of both the pre and post-sales support activity. Develop globalaccount support strategies with sales to drive client promotors, referrals and identify new sale opportunities.
A first key aspect is to create alignement, drive resources allocation, and define the governance of the initiative. A second key aspect is to help Key Account Managers and their Key Account Teams design and implement the Key Account Plans. How long will she accept to live with such a situation?
In that type of situation, the project initiators and grantors are governments, and many stakeholders are involved on the buy side (government agencies and departments, advisors of various types, politicians), as well as on the sell side (bids to large infrastructure projects are submitted by a consortium, not by a single player).
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content