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Some of your career options for key account managers: Strategic Account Manager. Look after bigger, more complex, more prestigious accounts. Globalaccount manager. Manage accounts in multiple regions, where decision making and policies are centrally decided. Manager/Director.
This model being based on account teams, where both the customer and the pharma put teams together to resolve issues and co-create solutions that have the most impact for the healthcare, the patient population and at a more strategic level.
We recently conducted negotiation coaching for over $1b in revenue on over 100 renewal opportunities for a global client of ours. We weren’t training their new reps, but working with some of their most seasoned globalaccount managers to help them be more strategic and successful. Minimizes deal margin.
Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. We need to consider the person’s willingness and personality fit with the customer account. The SAM needs to be part of the executive sponsor selection and be comfortable with the selected sponsor.
A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Typical roles are the sponsor, the decision-maker, evaluators (experts), users (quite often from various teams), procurement, gatekeeper (with various interpretations of what this means).
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