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Most of all, they proved that getting strategic account management right unlocks huge benefits in terms of growth, profitability, customer satisfaction and attainment of strategic goals.
Director GlobalAccount Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Finally, we initiated the introduction of a state-of-the-art, globally integrated CRM. Profitability During the Pandemic.
Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where GlobalAccount Management (GAM) comes into play.
Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (GlobalAccount Manager), and CAM (Corporate Account Manager). Internal Profiling/Indexing; account, opportunity, and relationships.
A KAM/GAM (GlobalAccount Management) initiative based on a customer segmentation conducted at three levels (global, regional, national), the creation of the Customer Advocate (Key Account Manager) function , a dramatic intensification of the networking and relationship building activities with customers at ALL levels.
SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Success in SAM hinges on several key factors.
Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (GlobalAccount Manager), and CAM (Corporate Account Manager). Internal Profiling/Indexing; account, opportunity, and relationships.
Entertainment Weekly was scheduled to be profitable after two years, but by year five it was still losing money and Kelly was feeling some pressure. “We Our circulation growth was great, our revenue growth was great, and everybody assumed, ‘Okay, at some point or another we’re going to get to profitability.’”. We made money.
What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.
And, Paul, you’ve got an awful lot of experience with global brands working on globalaccounts. What do you think if there is an agency listening, thinking, I want to be working more with global level accounts, rather than local?
Elephant hunting is difficult to do, but very profitable if you’re successful. Whale Hunting with GlobalAccounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with GlobalAccounts.
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