Remove Global Accounts Remove Stakeholders Remove Value Selling
article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

article thumbnail

How complex is your complex sale? An analogy with Judo belts

KAM With Passion

First, the buying centre is made of a lot of stakeholder s with different views and expectations. In addition, the stakeholders impacted by the project (citizens, who are also voters, business networks, groups with vested interests) have their own views and agendas. The structure of the selling team, whatever “team” means.