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A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. Executive sponsorship and engagement of supplier and partners lined up. GlobalAccount Management. Growing revenues in globalaccounts present a unique set of challenges.
A successful strategy begins with effective collaboration and transparency: Account-based marketing ready to engage and support the initiative. Executive sponsorship and engagement of supplier and partners lined up. GlobalAccount Management. Growing revenues in globalaccounts present a unique set of challenges.
But our studies have shown that there is one main component in a supplier/client relationship that can go a long way in developing future sales and encouraging that close relationship that can make or break the contact. More susceptible to competitive offerings.
One of the key pressure points that we see is the increased complexity and diversity of types of customer problems suppliers are asked to solve. As the closest person to the customer and the owner of the customer-supplier relationship, is the SAM or KAM alone with all of the demands wrought by the new economy? We argue the opposite.
Hassane’s mission is to establish Cypress as the globalsupplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry. Cypress is leading the industry.
What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.
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