The Important Role of Pricing Departments in the Price, Cost, Revenue Equation
Holden Advisors
NOVEMBER 3, 2021
Think: Revenue – Costs = Profit. Works side-by-side with sales to sell value and overcome procurement. We’ve found this is true even with governments, who are typically price and RFP oriented. Pricing Divisions: The Guardians of Revenue and Defenders of Value. Set the right price and you gain revenue. So, who should own value?
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