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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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SAMA releases Biannual 2021 Compensation Report

Strategic Account Management Association

In 2020, account managers in healthcare received 20% higher pay than in 2018, compared to other industries where pay rose just 2.7%. Meanwhile, program directors in healthcare received 29% higher pay in 2020. Look for ways to drive people to innovate and demonstrate excellence. In other industries, pay declined by 11%.

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The Innovation Sandbox

Flevy

The “Innovation Sandbox” is a powerful creative thinking tool to drive Innovation , pioneered by C.K. In fact, using this framework, industries and individual organizations can achieve breakthrough Innovation. The innovation must achieve a significant price reduction. The Innovation must be scalable.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

The overall SV&I organization is subdivided into segments that reflect customer needs across four strategic industry verticals: retail and e-commerce, oil and gas, telecom, and healthcare. Innovation: This measures our success in pushing the boundaries of innovation with customers who are considered leaders within their domain.

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Integrative Innovation Management

Flevy

This calls for an Integrative approach to Managing Innovation. Various aspects of the Innovation process have to be integrated through a cohesive Innovation Management Strategy that gels well with the individual strategies of these aspects. Interested in learning more about Integrative Innovation Management?

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Spigit Webinar: Embedding Innovation into Company DNA, Featuring Cambia Health

Planview

It goes without saying that the healthcare industry has a thing or two to do with people. Because of that, it should go without saying that the primary focus of this industry is, then, people — their experiences as doctors, patients, and other healthcare stakeholders — and innovation efforts should support that.

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Design Thinking Driven Problem Solving and Innovation

Flevy

It is a user-centric approach that involves understanding the needs, wants, and behaviors of users to create innovative solutions that are both practical and feasible. Design thinking is not just limited to the field of design; it can be applied to any problem-solving situation where creativity and innovation are needed.