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She loves being in the clinic talking to doctors, and she dreads talking to procurement staff, or worse, hospital executives. Most medical device sales reps have been trained to be effective in the clinic selling to healthcare practitioners. 3 Healthcare trends that will continue to drive the need to “sell on the carpet” 1.
The Biotechnology industry is a powerhouse of innovation, revolutionizing healthcare, agriculture, and environmental management. Procurement secures essential resources, while technology development drives innovation. Customer and patient services enhance user experience and foster long-term relationships.
You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. If it is outside your core market, this includes the insurance, healthcare, banking, etc. Nothing worthwhile is simple to obtain. Be not alarmed.
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