Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Procurement Value Proposition 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Procurement Value Proposition 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? What does it include?

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? Whether it is at an individual stakeholder level, or at a broader account level, behavioural change is what we are trying to achieve. Marketers are all too familiar with the concept of insight generation, it is the backbone of marketing.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

Louise Collins Associates

MARCH 29, 2018

Why is this relevant to Key Account Management (KAM)? Healthcare professionals, payers, pharmaceutical and medical device employees are open about this when you speak to them. Organisations need to sort out internal conflicts and be very clear on what they can and cannot offer by way of solutions to external stakeholders.

Healthcare 52

Healthcare Key Account Management Stakeholders Customer Experience 52

Louise Collins Associates

AUGUST 29, 2017

The reality of Key Account Management (KAM) in most Pharmaceutical and Medical Device organisations is that it is largely something that is viewed as a sales activity. Many organisations expect a breadth of departments, such as medical, sales, marketing, pricing, market access and Government affairs to play a role in accounts.

Key Account Management 52

Key Account Management Stakeholders Decision-making Healthcare 52

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association. The four boxes of the Power grid ask.

Healthcare 40

Healthcare Key Account Management Publishing Negotiation 40

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. Agility and Adaptability: A digital mindset creates an agile and adaptable approach to Key Account Management.

Account Management 52

Account Management Digitalization Key Account Management Management 52

Arpedio

DECEMBER 22, 2021

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc. Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52