Remove Healthcare Remove Stakeholders Remove Value Proposition
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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Capabilities of KAM Technology Solutions That A Company Needs Map out stakeholders by location, business unit, or job function. KAM tools help companies make better decisions with strategic customers based on stakeholder and company-owned data. These solutions typically provide visual representations of the stakeholder landscape.

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. – Research each stakeholder and align your goals with theirs.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

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RevOps Best Practices: An Ultimate Guide for Revenue Growth in 2025

DemandFarm

RevOps empowers KAMs through: ABM Strategies: Integrating tools like Org Chart ensures that targeted campaigns reach the right stakeholders within key accounts. Imagine AI identifying a decision-maker’s influence within a key account, enabling AMs to craft a personalized value proposition.

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12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President

Hubspot Sales

to be the basis of your entire value proposition, and you don't want to attract buyers only shopping around for the cheapest price. When you leave the room, the stakeholders on your side will only fight for your solution if you were willing to fight for the sale. If you do that, you'll create an unnecessary value leak.

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What is a Strategy Map?

ClearPoint Strategy

The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). For-profit companies typically focus on achieving one of these three value propositions: Product leadership. Enhancing customer value by improving relationships with existing customers.