Information Related Topics 
Strategic Account Management Association
FEBRUARY 2, 2021
The bottom line: Better SAMs and SAM leaders need better technology – technology to enable them to make informed decisions regarding deployment of scarce pre-sales resources. Often this data is out of date or inaccurate because, once it’s been input, it’s rarely updated. The solution.
Strategic Account Management Association
OCTOBER 14, 2021
I realize that some people reading this may wonder why they even need an account planning tool when all the information they need about their customer resides in their CRM platform. Additionally, you will burden your SAM team with an excess of customer information, preventing them from focusing on and documenting what’s really important.
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Strategic Account Management Association
APRIL 5, 2021
In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. One doesn’t need to go through the entire document to gather the most crucial nuggets of information.
Strategic Account Management Association
FEBRUARY 3, 2022
How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Most importantly, they source information from supporters who can offer information they won’t find in their CRM. Our teams actively play this information back to the customer. How do they think?
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!
Strategic Account Management Association
APRIL 22, 2021
Servitization also enables manufacturers to gain useful insights into future R&D processes by analyzing the performance of a product sent to a customer and using this information in continuous improvement strategies.
Strategic Account Management Association
FEBRUARY 2, 2021
A sales executive we interviewed noted the loss of frequent and informal interactions with customers and the serendipitous learning this produces: “You don’t want to be a pest. Now I’m left trying to access the same information through more formal channels, and this often feels forced and awkward.
Advertiser: ZoomInfo
To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.
Advertiser: ZoomInfo
On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?
Advertiser: ZoomInfo
More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.
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Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. For a buyer-facing team, the struggle is also real.
Advertiser: ZoomInfo
Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?
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It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. Why is sales coaching important?
Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike
Well-informed predictions about the EQ and the future of project management. In this panel, our thought leaders will discuss: Why emotional intelligence is essential for project success. Insights on how emotional intelligence makes teams flourish. A retrospective on how the pandemic has given rise to a new type of collaboration.
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