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Why is keyaccountmanagement important? Well, i f you don't have keyaccountmanagement in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Keyaccountmanagement is the secret to grow revenue and customer retention.
What skills do keyaccountmanagers need? Keyaccountmanagement is a profession in demand. KeyAccountManagers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. Keep learning and share information.
The best sales podcasts keyaccountmanagers should listen to Are you a keyaccountmanager? Why selling is hard for keyaccountmanagersKeyAccountManagers are busy making sure clients get the best from what they've already bought. Do you sell?
Top 10 LinkedIn Hashtags Every KeyAccountManager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a keyaccountmanager.
Next let’s investigate the keyaccountmanagement process To be effective at managingkeyaccounts, sellers need a strong and repeatable process in place. Here are a few tips directly from them on how account planning has helped them grow revenue in their most strategic accounts.
The answer: Keyaccountmanagement. In this comprehensive guide to keyaccountmanagement, you'll learn: The definition of keyaccountmanagement. How to know whether your company needs a keyaccountmanagement strategy. How to identify keyaccounts.
So is AI expected to eat up your KeyAccountManager’s jobs as well? It depends on your KeyAccountManagement (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. That’s a lot of human work hours up for grabs by robots!
How Data Analysis Adds Value to KeyAccountManagement Data analysis has quickly become a valuable tool for just about every type of business. The more data you generate and process, the bigger the opportunity for data analysis and management. It can help inform smart business decisions and spot investment opportunities.
Your work as a keyaccountmanager is similar to undertaking a long journey. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and KeyAccountManagement. Hop in for a short ride. Data and intuition go hand-in-hand in KAM.
For years, KeyAccountManagement (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why managekeyaccounts elsewhere? KeyAccountManagement is not an extension of sales.
KeyAccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. KeyAccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Used by many accounting firms. Used for building lists with over 300 search criteria.
Phil is an accountmanagement and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of AccountManagement. These guiding principles have served Phil well and I know they will help you find success as a keyaccountmanager. Click to Tweet.
25 problems that stop keyaccountmanagers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Keyaccountmanagement is a role that requires both sales skills and strategic thinking.
Are you doing keyaccountmanagement the hard way? Effective keyaccountmanagement requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite keyaccountmanagement tools.
15 Reasons Why You Might be a Bad AccountManager Bad keyaccountmanagers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad keyaccountmanager and how to turn yourself into a good one. Keyaccountmanagers without an action plan will fail.
KeyAccountManager or Strategic Ecosystem Leader? KeyAccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty KeyAccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. The post KeyAccountManager or Strategic Ecosystem Leader?
And that are impossible for anyone inheriting your accounts to live up to. Your relationship with your favorite clients becomes increasingly informal and you both b h and gossip. Knowing how to use a CRM is an essential competency for sales, keyaccountmanagement, customer success and many more. You say too much.
Is your business and your keyaccountmanagement team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your keyaccountmanagers? Click to Tweet.
When we work with KeyAccountManagers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that KeyAccountManagement is a business mindset, not a sales initiative.
KeyAccountManagers (KAM) are the lifeblood of any organisation wanting to grow and develop their network and a loyal client base. Are there specific opportunities for you to build the long-term relationship with the account without actively having to sell all the time? Managing Director. Happy Selling!
Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical. Emily Williams is a keyaccountmanager at Pfizer, specializing in internal medicine.
12 Ways to Clean it Up Now There’s nothing worse than inheriting a mess left behind by another keyaccountmanager. But as the new keyaccountmanager, you're left to figure out where things went wrong, how to fix them and restore the client's trust. You'll get more information if you have a conversation).
Portrait Software became a keyaccount, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why keyaccountmanagement is so important. Information exchange. Clients who proactively share information useful to your partnership. So let's find them.
Core Facets Of KeyAccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space. Who do they compete against?
Core Facets Of KeyAccountManagement In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or accountmanagement in the Life Sciences space. Who do they compete against?
Is a keyaccountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
KAM Glossary (with 65 Definitions) To help strategic accountmanagers / keyaccountmanagers /sales professionals enhance their understanding of KeyAccountManagement (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to keyaccountmanagement.
Keyaccountmanagement best practices ← Back to blog In today’s competitive landscape, effectively managingkeyaccounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance keyaccountmanagement processes. Interested in seeing a KeyAccountManagement solution to help you retain and grow key customers?
They don't need anything As a keyaccountmanager, if you've done your job right, there's no reason for them to keep in touch. They've lost confidence in you Ask yourself, "Have I been delivering my best as a keyaccountmanager?" Don't drown your clients in a barrage of information and requests.
With digital keyaccountmanagement tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With keyaccountmanagement evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those keyaccounts. This is typically done through something called keyaccountmanagement. What is KeyAccountManagement (KAM)?
What is Keyaccountmanagement (KAM)? KAM focuses on the future to drive more sales from the already existing customers in the business.You must have a dedicated and distinct plan and process to maintain all the accounts of beneficial clients. Let us see the top best strategies for managingkeyaccounts.
With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital keyaccountmanagement. Challenges in Shifting to Digital KeyAccountManagement Shifting to Digital KeyAccountManagement also comes with its fair share of challenges.
KeyAccountManagement (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A keyaccountmanager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
Why KeyAccountManagement is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where KeyAccountManagement (KAM) comes in. What is KeyAccountManagement?
Trust is the glue that binds relationships in KeyAccountManagement (KAM). But what about the platform keyaccountmanagers use to nurture these relationships? It adheres to a rigorous audit process that covers five key areas: security, availability, processing integrity, confidentiality, and privacy.
Keyaccounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a keyaccountmanagement strategy, you must know how to identify these keyaccounts. Let’s examine what strategic accountmanagement is and the best ways to approach it.
Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture.
Some accountmanagers and keyaccountmanagers can get paralysed by over research. When studied and applied these will immediately help you as a customer leader or keyaccountmanager prepare to support, shape and solve real problems with and for your customers. Market Impact (I).
.”- Prasad Varahabhatla, Senior Director, Sales & Data Operations, Philips (Snippets from episode #8 of the Shift podcast) Sales teams can bank on AI-powered tools and data analytics to gain insights into their keyaccounts, identify new opportunities, and make more informed strategic decisions.
KeyAccountManagement (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. How RevOps Helps in KeyAccountManagement?
Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Knowledge, familiarity, trust, different fee structures and perceived quality were amongst the issues.
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