Remove Information Remove Organization Remove Stakeholders
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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?

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The Mutual Value Engine: Fueling Sustainable Organic Growth.

Luminas Strategy

Where your sales team acts as a trusted partner and advisor, empowering customers to make informed decisions that drive their success. The businesses that thrive and experience sustainable organic growth will be those that have mastered the art of co-prosperity. The post The Mutual Value Engine: Fueling Sustainable Organic Growth.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

I realize that some people reading this may wonder why they even need an account planning tool when all the information they need about their customer resides in their CRM platform. Standard Option #1: Map the entire organization into one account as shown in Figure 2. Options for capturing your complex mega-strategic account in CRM.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Inasmuch as we tend to think of organizations as inorganic entities, the fact is that organizations are made up of people. Unfortunately, the world is not always ideal, and there will be stakeholders in your alliance who don’t actually like that the alliance exists.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. What is a Buying Group in B2B Sales?

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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Our intent is never so transactional.