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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

The bottom line: Better SAMs and SAM leaders need better technology – technology to enable them to make informed decisions regarding deployment of scarce pre-sales resources. Often this data is out of date or inaccurate because, once it’s been input, it’s rarely updated. The solution.

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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

The first and perhaps most obvious is for the supplier, who is able to better respond to the specific needs and requirements of a customer, beyond merely offering a one-off product. What are the benefits of servitization? There are several benefits to servitization as part of a progressive, disruptive business model.

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What’s a Business Credit Score Anyway? Here’s What You Need to Know

Hubspot Sales

A business credit score can affect your chances of getting a loan, supplier terms, or partnerships. Late or missed payments to vendors, creditors, and suppliers can lower your score significantly. Higher scores can improve loan terms, lower interest rates, and extend payment periods with suppliers.

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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

I realize that some people reading this may wonder why they even need an account planning tool when all the information they need about their customer resides in their CRM platform. Additionally, you will burden your SAM team with an excess of customer information, preventing them from focusing on and documenting what’s really important.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. This involves understanding how the adult learner gets new information and shifting to meet them where they are. Active learning, learning strategies.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Capture more spend away from alternative suppliers. The more your clients rely on you, the more difficult it is to change suppliers.

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3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

The Art of Procurement podcast How much do you understand about the buying process, supplier management and procurement? How do they interact internally with stakeholders and externally with suppliers? How do they evaluate supplier performance? If you're like me, not a lot. What challenges are procurement facing?