Strategic Account Management Association

APRIL 12, 2022

By Javier Marcos, PhD, Director, Key Account Management Forum Strategic account managers face increasing pressure from their strategic customers in the form of enhanced quality of service expectations, growing product requirements and further customization of their offers, amongst others.

Account Management 520

Account Management Management Key Account Management Innovation 520

DemandFarm

MARCH 31, 2025

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.

Key Account Management 52

Key Account Management Account Management Management CRM 52

KAM With Passion

OCTOBER 7, 2020

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Key Account Management: A strategic choice and an act of faith. True KAM is a key instrument to expedite the execution of a company’s strategy. Get in touch!

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Account Management Association

AUGUST 6, 2021

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The post Key Account Manager or Strategic Ecosystem Leader?

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet.

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

Account Manager Tips

JUNE 23, 2024

Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."

B2B 186

B2B Key Account Management Account Management Innovation 186

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Culture of innovation. How innovative is your customer? A Configurational Perspective on Account Management.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. When studied and applied these will immediately help you as a customer leader or key account manager prepare to support, shape and solve real problems with and for your customers. Market Impact (I).

Key Account Management 195

Key Account Management Account Management Innovation Suppliers 195

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Superior together. Enhance forecast accuracy.

Key Account Management 52

Key Account Management Account Management Management Innovation 52

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

DemandFarm

AUGUST 11, 2023

The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! Don't worry, I got you covered.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

Red Star Kim

SEPTEMBER 26, 2023

They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAMCast

JULY 8, 2021

We are partnering with the event hosts to bring you fresh conversations with innovative, expert KAM voices straight from KAMCon. Chris is also the community manager and founder at SalesStack, an online community for emerging B2B SaaS leaders to exchange and test new ideas. ?????????? ?????????????? ??????:

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Account Manager Tips

SEPTEMBER 7, 2022

Even when they do deliver something innovative, it's not for long. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This book was written for professional services but equally useful to key account managers.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Clarify roles: Define roles and responsibilities in the account team for optimized execution of each opportunity.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Upland

MAY 22, 2024

The next frontier: AI and beyond We’re amid rapid (and major) innovation, thanks to the arrival of artificial intelligence, which will usher in a new era of insights and scale.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Jermaine Edwards

MARCH 17, 2020

Strengthen brand position and retention of key customers. Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. For each department here are three considerations.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Hubspot Sales

SEPTEMBER 11, 2018

Of all the questions we receive at Gartner’s Sales practice, some of the toughest and most frequent revolve around key account management. “ How do we build a successful key account management program? ”. “ How do find effective key account managers (KAMs)? ”. “

Key Account Management 93

Key Account Management Suppliers Account Management B2B 93

Account Manager Tips

JULY 6, 2022

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. It comes loaded with 300+ templates to kickstart innovation. Learn more about the world's most amazing community of key account managers. Clarify roles and tasks.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Competitors catch up fast.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. quality, size, innovation). . * Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. rarely ask for a referral. Reputation.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Account Manager Tips

NOVEMBER 19, 2022

Innovation can't happen without experimentation. Will it scale? "We We can't afford to put our energies into something that if it works, it's still going to be small." Is there ROI? "It It has to have good returns on capital." and failure. If there's nothing to lose and everything to gain, why not go for it?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Jermaine Edwards

MAY 6, 2020

They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91