Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The post Key Account Manager or Strategic Ecosystem Leader?

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Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

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Account Management Key Account Management Management Suppliers 246

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. What is a stakeholder? A stakeholder is either an individual, group or organisation who is impacted by the outcome of a project or relationship.

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Stakeholders Decision-making Shareholders Key Account Management 130

DemandFarm

OCTOBER 15, 2024

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. That’s a lot of human work hours up for grabs by robots!

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Key Account Management Account Management Management Decision-making 52

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Superior together. Enhance forecast accuracy.

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Key Account Management Account Management Management Innovation 52

KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

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Key Account Management Account Management Co-Creation Global Accounts 130

Red Star Kim

SEPTEMBER 26, 2023

They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring.

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Marketing Key Account Management Account Management Artificial Intelligence 130

KAMCast

JULY 8, 2021

We are partnering with the event hosts to bring you fresh conversations with innovative, expert KAM voices straight from KAMCon. He comes from a background working in companies in the Energy, Brand Communications, and Lead Gen software sectors, where he held accounting and IT roles.

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Key Account Management Account Management Management Facilitation 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

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Marketing Healthcare Procurement Stakeholders 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Procurement Stakeholders 91

Jermaine Edwards

MARCH 17, 2020

Strengthen brand position and retention of key customers. Product innovation and new market access. This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. For each department here are three considerations.

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Customer Life Cycle Key Account Management Decision-making Account Management 130

Account Manager Tips

JULY 6, 2022

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. You can work with your stakeholders in real time to unlock conversations, insights and ideas. It comes loaded with 300+ templates to kickstart innovation. The KAM Club.

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Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

NOVEMBER 19, 2022

In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. Innovation can't happen without experimentation. Sign up for a free 5 day KPI lesson email. Bernard Marr. KPIs curated and organised by function. B2B elements of value Now I know KPIs aren't for everyone.

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Value Proposition Decision-making B2B Meetings 246

Clarity Engagement Solutions

NOVEMBER 9, 2020

What are the pressures and challenges that stakeholders face at the moment? – The rapid pace of change and innovation. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. – Patient empowerment. – The effect of merger and acquisition activity.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Arpedio

APRIL 29, 2024

Here, we would like to summarize the key takeaways from the Symposium. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management.

Key Account Management 52

Key Account Management Account Management Global Accounts Ecosystem Leadership 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

What are the pressures and challenges that stakeholders face at the moment? – The rapid pace of change and innovation. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. – Patient empowerment. – The effect of M and A activity. In this case, what is the issue for Pharma?

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

Jermaine Edwards

MAY 6, 2020

They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. As a Key Account Manager or Director you must begin with identifying the difference between the customer and the industry. Check out Hyper Adaptation for reference.

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Manufacturing Key Account Management Decision-making Digitalization 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. In-depth Key Account understanding through specific stakeholder journey mapping.

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Co-Creation Marketing Value Proposition Key Account Management 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. He shortlists several people from previous reports filed. There must be a better way to do this’, he thinks.

Account Management 52

Account Management Digitalization Key Account Management Management 52

DemandFarm

AUGUST 23, 2024

Org Chart by DemandFarm, a 100% Salesforce-native app, empowers sales and account management teams to visualize complex organizational hierarchies, create context-rich relationship maps, and develop effective engagement strategies—all within Salesforce. Account Planner: Standardize account planning and analyze competitive landscapes.

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Key Account Management Client Relationships Account Management Account Planning 40

Arpedio

MAY 4, 2021

In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. Arpedio Org Chart in Salesforce.

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Account Management B2B Stakeholders Key Account Management 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

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Stakeholders Decision-making Sales B2B 52

Arpedio

NOVEMBER 30, 2021

The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

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Digitalization Account Management B2B Decision-making 52

Arpedio

OCTOBER 21, 2021

Understanding who you are selling to, in the next few months, is key to being able to create a strategic plan about how to engage with the right people. With ARPEDIO’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders. um@arpedio.com.

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Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

Understanding who you are selling to in the next few months is key to being able to create a strategic plan about how to engage with the right people. With Arpedio’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders. um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

ProlifIQ

MAY 4, 2023

Once these accounts have been identified, the company can then look for patterns and trends in the data to identify gaps in the market that are not currently being served. Extensive knowledge of who the different stakeholders are in the business units you’ve yet to sell into is research that needs to be done.

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Stakeholders Account Management CRM Key Account Management 52

Arpedio

MAY 31, 2024

This year’s conference not only provided a platform for like-minded professionals within the SAM space to connect and collaborate but also ignited a spirit of innovation that will undoubtedly drive the future of SAM. This standardization allows for seamless movement between accounts while maintaining consistent processes.

Leadership 52

Leadership Account Management Facilitation Innovation 52

ProlifIQ

JUNE 21, 2023

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success. We touch on this more below.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Whetstone

SEPTEMBER 8, 2024

That value is not an objective metric, but rather a perception that resides solely in the minds of individual stakeholders? Understanding this truth is essential for account managers who seek to truly create and enhance value in the eyes of their clients. What are their key concerns, and what outcomes are they aiming for?

Account Management 40

Account Management Stakeholders Value Proposition Management 40

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go.

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Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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Key Account Management Account Management Management Interpersonal Skills 10

Arpedio

JUNE 16, 2022

By integrating a platform that allows this, sales reps will be able to automate the time consuming and labor-intensive process of identifying multiple opportunities within an account and achieve a complete account picture. What are the benefits of pipeline management? Prev Previous post What Makes an Effective Account Review.

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Account Planning Account Management B2B Prioritization 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Key Account Management Account Management Business Growth Value Proposition 10

QYMATIX

SEPTEMBER 27, 2022

However, both content marketing and customer referrals might not be enough in complex sales situations , where more than a dozen stakeholders and decision-makers are involved. B2B selling has always been a reasonably innovative arena , however. The B2B Innovation race has already begun. The B2B Race Has Already Started!

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Digital Transformation B2B Digitalization Artificial Intelligence 40

Arpedio

JUNE 17, 2022

The work that goes into managing relationships is a percent worth it. That’s why you need the right tools to manage your stakeholders. Ready to start taking advantage of sales enablement technologies like account-based selling? Maximilian Opp, Account Manager. +45 45 53 50 78 33. max@arpedio.com.

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Account Management B2B Decision-making Innovation 52

Arpedio

DECEMBER 22, 2021

It has allowed us to connect with stakeholders that we may not have gotten face-to-face time with before. Keeping track of all these many different stakeholders has definitely been a big struggle, Chris continues, and he doesn’t think that we’ll see the end of this virtual environment any time soon. Senior Director, Premier Inc.

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Supply Chain Account Management B2B Stakeholders 52