article thumbnail

KAM Leader Series: Shaping Innovative Solutions

Strategic Account Management Association

By Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership.

article thumbnail

Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

Dr. Fred Kiel, co-founder of KRW International , a global leadership consulting firm and Kelly Garramone, CEO of KRW and Executive Director of the KRW Research Institute, prove that character “isn’t kumbaya.” Tough Leadership ? Good Leadership. Forgiveness leads to innovation. Compassion leads to collaboration.

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations. Three Pillars of Success.

article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans.

article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

A follow-up study SAMA conducted a year later showed a shift in top customer expectations, including: Thought leadership on real-time challenges Pricing flexibility and creativity Process automation Longer payment terms and return policies Effectiveness in hybrid working environments. But that’s a topic for a different day. 4: Focus on value.

article thumbnail

Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

It’s also been shown that diverse perspectives inspire creativity and drive innovation, whereas homogeneous teams will often gravitate towards the status quo. Analytical thinking and innovation. Mind you, I’m not just talking about product innovation. Leadership and social influence. We have to build resiliency.

article thumbnail

Innovation-Ambition Matrix

Flevy

Innovation is no longer a luxuryits survival. Organizations that fail to innovate, stagnate. Thats where the Innovation-Ambition Matrix steps in. This framework helps leaders balance incremental improvements, market expansion, and transformative breakthroughs, ensuring Innovation efforts align with Strategy.