Servitization 101 – How servitization can strengthen your relationship with your key accounts
Strategic Account Management Association
APRIL 22, 2021
Servitization is a term used to describe a journey of transformation, specifically: the innovation of an organization’s capabilities and processes to better create mutual value through a shift from selling products to selling product-service systems that deliver a desirable outcome for the customer. Servitization: a practical example.
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