Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Planview

APRIL 14, 2025

I’m excited to launch Eye on Innovation, a brand-new series on the Planview Blog. With these reports, well connect you with what were doing at Planview and the market at large, echoing our conversations with highly effective teams and leaders at companies around the world.

Innovation 59

Innovation Decision-making Prioritization Government 59

Cosawi

NOVEMBER 26, 2024

Unlocking the SAM Journey Through Center of Excellence, Executive Engagement, & ABM Mastery By Dominique Côté Owner and Founder, Cosawi Disruption continues to drive innovation across industries, reshaping how businesses engage with customers. Creating a Center of Excellence (COE) 2. Securing Executive Sponsorship 3.

Innovation 52

Innovation Account Management Account Planning Decision-making 52

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Flevy

DECEMBER 10, 2022

When new technologies and competitors disrupt markets , many enduring organizations exert to keep going. Creating an appropriate type of Innovation Ecosystem is crucial for guaranteeing success and to identify and manage sources of conflict. In order to manage disruptions some businesses partner with others. Implicitly, to time scale.

Innovation 111

Innovation Digital Transformation Leadership Management 111

Flevy

AUGUST 29, 2022

When new technologies and competitors disrupt markets , numerous organizations struggle to keep up using arcane Business Models, strategies, technologies, and practices. Partnering with complementary organizations in order to create an Innovation Ecosystem radically improves an organization’s competitive or technological strength.

Innovation 109

Innovation Banking Organization Marketing 109

Holden Advisors

JANUARY 25, 2022

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market. That’s what happens when the market becomes fragmented.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Strategic Account Management Association

MARCH 2, 2022

It’s also been shown that diverse perspectives inspire creativity and drive innovation, whereas homogeneous teams will often gravitate towards the status quo. Analytical thinking and innovation. Mind you, I’m not just talking about product innovation. This is playing out in real time. Here are three best practices. #1:

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Flevy

AUGUST 16, 2022

Companies have discovered novel means to market, service, and function through the pandemic. Notable Innovation throughout various industries has taken place as a result of the COVID-19 crisis. Innovation is always a tumultuous process of hazarding into unfamiliar territory. Do You Find Value in This Framework?

Innovation 111

Innovation Banking Organization Marketing 111

Customer Think

DECEMBER 31, 2021

By 2022, the global ML market is expected to be worth $8.81 But, how will the two technologies create innovation and change in the near future? Did you know?? It’s not a surprise that Artificial Intelligence (AI) and Machine Learning (ML) are two of the top buzzwords in today’s technological world. Do you have […].

Innovation 145

Innovation Artificial Intelligence Marketing 145

Planview

FEBRUARY 10, 2025

With six new awards to celebrate, we’re proud that our innovation in Strategic Portfolio Management and our commitment to creating an exceptional workplace culture receive continued recognition. Innovation at the Forefront Our commitment to innovation has earned significant recognition from industry experts.

Innovation 59

Innovation Software Software Decision-making 59

Strategic Account Management Association

SEPTEMBER 13, 2021

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Kainexus

JUNE 12, 2024

By adopting Lean principles, companies can significantly reduce costs, improve quality, and accelerate time-to-market. Lean principles foster a culture of innovation and strategic thinking within organizations.

Innovation 102

Innovation Facilitation Manufacturing Strategic Thinking 102

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Customer Think

AUGUST 15, 2024

In today’s competitive market, businesses must deliver exceptional CX that meets and exceeds customer expectations. Research indicates that companies leveraging advanced experimentation […]

Customer Experience 137

Customer Experience Innovation Meetings Marketing 137

Flevy

FEBRUARY 28, 2023

It is a user-centric approach that involves understanding the needs, wants, and behaviors of users to create innovative solutions that are both practical and feasible. Design thinking is not just limited to the field of design; it can be applied to any problem-solving situation where creativity and innovation are needed.

Innovation 111

Innovation Brainstorming Healthcare Banking 111

Sales Gravy

JANUARY 8, 2024

Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. Kristin Andre begins by unraveling the essence of sales - understanding your target market.

Innovation 104

Innovation Client Relationships Sales Digitalization 104

Flevy

MAY 10, 2022

These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market. Commit resources to tapping the entrepreneurial energy in Emerging Markets.

Marketing 111

Marketing Energy and Utilities Innovation Banking 111

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 124

Media Digitalization Marketing Business Growth 124

Customer Think

JANUARY 28, 2022

Many people have the misconception that marketing your business costs a fortune. It is worth noting that there are many proven ways through which you can market your business with little or no money. It involves innovative strategies that generate more leads, customers and sales without breaking the bank.

Marketing 124

Marketing Banking Innovation Sales 124

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Customer Think

JANUARY 13, 2022

This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Too often, corporate bottlenecks stall progress and growth. Simply said, businesses that can’t keep up – get left behind.

Digitalization 134

Digitalization Digital Transformation Marketing Innovation 134

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

OCTOBER 1, 2021

Here are some of our top predictions for CRM in the upcoming year, including rising CRM use from new markets, powerful features and integrations, and the impact of wider tech trends on CRM. Even though Salesforce's share of the CRM market is over 19% , there's a huge range of tools competing for consumer attention. Salesforce.

CRM 136

CRM Innovation Computers and Electronics Supply Chain 136

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Integrated marketing communications. Partnership marketing.

Marketing 130

Marketing Digitalization Insurance Communication 130

Luminas Strategy

MARCH 17, 2025

The truth is, in a market where disruption is the constant, the old models of customer engagement just dont work anymore. <gulp> The Fragility of Isolated Success Many businesses even some with impressive market share operate on a foundation of isolated success. We’re beyond the era of customer satisfaction.

Organization 81

Organization Co-Creation Innovation Decision-making 81

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing? “Marketing is building relationships at scale.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Customer Think

JANUARY 10, 2024

How important is innovation in your organisation? Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation consistently outperform their competitors, adapt to changing market conditions, and create sustainable growth.

Innovation 81

Innovation Organization Marketing 81

Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Relationship breakdown and the workplace.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Customer Think

JUNE 26, 2023

Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers.

Digitalization 98

Digitalization Business Growth Marketing Facilitation 98

Sales Gravy

FEBRUARY 18, 2025

In some markets, diving straight into business is a sign of respect and efficiency; in others, building rapport is crucial before any serious conversation can start. To survive and thrive you much become a business advisor, diagnosing problems and developing creative and innovative solutions.

Supply Chain 81

Supply Chain Artificial Intelligence Innovation Profitability 81

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130