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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. In disruptive times, leaders need to increase their organizations’ agility by focusing on what really matters and making much faster decisions. At the 2020 SAMA Annual Conference (held virtually Nov. Want more?

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. 4: Focus on value.

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Innovation-Ambition Matrix

Flevy

Innovation is no longer a luxuryits survival. Organizations that fail to innovate, stagnate. Thats where the Innovation-Ambition Matrix steps in. This framework helps leaders balance incremental improvements, market expansion, and transformative breakthroughs, ensuring Innovation efforts align with Strategy.

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Eye on Innovation: Staying Adaptable in Economic Uncertainty 

Planview

I’m excited to launch Eye on Innovation, a brand-new series on the Planview Blog. Plus, youll get an early look at innovation thats coming soon. Todays report explores the priorities for leaders in a volatile economy and how Planview empowers you to respond quickly as an aligned organization.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Global Innovation Strategy

Flevy

Traditionally, Global Innovation practice has seen assembling of people with vital capabilities and essential knowledge via co-location. . Co-location is the gathering of Innovation specialists into a handful of Innovation centers, domestically and in prime markets. Approval vs. Disapproval. Autonomy vs. Control.