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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

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The Future of SAM – Revisited

Strategic Account Management Association

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. He’s a global thought leader around business-model innovation, market design and disruption. Adjust notion of stakeholder value. It’s not only shareholder value, customer value or stakeholder value.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Sales Enablement: works alongside the client business partners, the customer service group and operations teams to define the right solutions that cater to the customer’s requirements and introduce technology and innovation to the portfolio of our offering. Gross profit: The goal is to improve performance year over year.

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Stakeholders and Key Players: How Do They Think?

Upland

As with Decision Orientation, having a framework to model Adaptability to Change helps categorize the people with whom you are working, and guides you to take the right actions to help them on their change journey: Innovators love to be first with the latest ideas. But, innovators, while usually influential, rarely have a budget.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. But that’s a topic for a different day. 4: Focus on value.

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Integrative Innovation Management

Flevy

This calls for an Integrative approach to Managing Innovation. Various aspects of the Innovation process have to be integrated through a cohesive Innovation Management Strategy that gels well with the individual strategies of these aspects. Integration of Stakeholders. Integration of Stakeholders.