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Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. Servant leadership is a better concept today, and I prefer “influence” and “guide” to control, per se.
As investors, we want to see a large total addressable market, but we also recognize the importance of focus. Leadership teams need to create room for this and encourage creativity without repercussions. Their outreach is not about their product, their investors, their clients or their success. We can sell to anyone.
Procurement secures essential resources, while technology development drives innovation. Public and Stakeholder Relations: Effective communication and relationship management with stakeholders, including investors, regulatory agencies, and the public, are crucial. Support activities are equally crucial.
Now, if you’re dealing with an enterprise level client, then if you go on to seekingalpha.com , you can download a transcript of the C suite conversations and the presentations on a quarterly basis to the investors. The second one is to decide whether you have a good relationship with the procurement department.
Partners, staff, investors and anyone associated with your company should have access to key customer data and understand the CRM model. . The support stage entails: Leadership and culture: It’s important that you have strong leadership in place, with a well-defined and people-centric company culture that’s easy to reinforce. .
Tina has 25 years working in marketing procurement. But she spent a lot of time dealing with agencies from a marketing procurement perspective. And a little tip for you, if you go to seekingalpha.com and you have a huge enterprise client, then you may be able to download the transcripts from the investor relations discussions.
So of course, there’s your 10-K, your proxy, your investor presentations, press releases, all that. Here’s the return of investment as you make these investments on these products and all these things that help your buyer to get approved through procurement, through senior leadership team or whatever it is.
Factors affecting purchasing decisions include your company’s market leadership, reputation, and visibility. You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. Be not alarmed.
I was recently interviewing the head of sustainability at a global hospitality company when she told me an incredible fact: “In the past 12 months, for the first time ever, more investor funds have gone into proven sustainable companies than into non-sustainable companies.” trillion in assets under management at the end of December 2020.
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