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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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What Are the 12 Tenets of Key Account Management & Why You Need to Know?

Account Manager Tips

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.

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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Actionable Insights for Key Account Managers Focus on Strategic Alignment: Align your sales strategy with the enterprise’s long-term goals and initiatives.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

New procurement teams introduce big challenges and new opportunities into the customer relationship. My old contact has been replaced A new procurement team introduces fresh dynamics and relationships. The working environment will undoubtedly change from what you were used to with the previous procurement team.

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Use meeting scheduling apps 7. Use project management tools 9. Create recurring milestone meetings 11. Too many clients, not enough time Key account managers have a lot of clients. Too many clients, not enough time Key account managers have a lot of clients. Repurpose 6.