This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Key Account Management Organization Stakeholders 
Strategic Account Management Association
DECEMBER 3, 2020
As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.
987 
Account Manager Tips
AUGUST 14, 2022
21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. FAQ Do I need a degree to be a key account manager?
Upland
MAY 18, 2023
And it should almost always look different to their strategy for smaller accounts. There are many reasons for this. While all your accounts are important, key accounts are where most organizations receive their greatest revenue. Attracting them is an entire process. Todd says he knows it sounds simple.
DemandFarm
NOVEMBER 22, 2024
Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Core Traits of High-Performing Account Managers 1.Relationship
Strategic Account Management Association
AUGUST 6, 2021
A new central commercial organization was born. To ensure the inclusion of external insights to shape and direct the new commercial organization, we partnered with SAMA for thought leadership on Strategic Account Management (SAM), as well as with Rain Group for continuous education of our sales teams.
520 
Hubspot Sales
MARCH 18, 2019
The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.
DemandFarm
OCTOBER 15, 2024
So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. That’s a lot of human work hours up for grabs by robots!
Account Manager Tips
NOVEMBER 14, 2022
How Data Analysis Adds Value to Key Account Management Data analysis has quickly become a valuable tool for just about every type of business. The more data you generate and process, the bigger the opportunity for data analysis and management. Data analysis is changing how key account management is delivered.
Strategic Account Management Association
JANUARY 25, 2022
While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. The customer in this case is a large, U.S. health system.
400 
DemandFarm
OCTOBER 23, 2024
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Enterprise sales involve selling goods or services to large businesses or organizations, often resulting in long-term, high-value contracts.
Account Manager Tips
OCTOBER 11, 2021
15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.
Arpedio
OCTOBER 11, 2021
Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The post Key Account Manager or Strategic Ecosystem Leader?
Clarity Engagement Solutions
NOVEMBER 9, 2020
How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. Reward schemes fall into three categories: .
Clarity Engagement Solutions
NOVEMBER 9, 2020
How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. . Reward schemes fall into three categories: 1.
ProlifIQ
OCTOBER 30, 2024
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?
DemandFarm
APRIL 13, 2023
KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.
Account Manager Tips
JUNE 29, 2021
Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things.
246 
DemandFarm
APRIL 21, 2023
Large organizations rely on technology to streamline their processes and improve their efficiency – and are constantly looking for tools that can help them in this regard. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.
DemandFarm
MARCH 31, 2023
With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. This provides structure to your organization’s interactions. They are no longer efficient and just don’t cut it anymore.
Point N Time
APRIL 18, 2019
Your Key Account Management (KAM) shouldn’t be time-consuming or difficult. It must be organized, results driven (KPIs), dynamic (change with your business and your customers). The post Four Aspects of Key Account Management appeared first on Point N Time.
Arpedio
AUGUST 22, 2023
Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Try ARPEDIO's Account-Based Selling Platform!
DemandFarm
MAY 22, 2023
Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
ProlifIQ
FEBRUARY 27, 2023
This is typically done through something called key account management. What is Key Account Management (KAM)? Key Account Management is a strategic approach to managing a company’s relationships with its most valuable customers.
Arpedio
JANUARY 30, 2024
Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Superior together. Enhance forecast accuracy.
Arpedio
SEPTEMBER 25, 2023
Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. Table of Contents What is Key Account Management?
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
DemandFarm
JANUARY 12, 2025
Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. Organizations increasingly recognize the inefficiencies caused by siloed operations.
DemandFarm
APRIL 11, 2023
Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.
DemandFarm
APRIL 4, 2023
In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. In such a situation, it is important to give visibility to the organizations that relationships are important. Why should you adopt Digital Key Account Management?
DemandFarm
DECEMBER 27, 2024
DemandFarm DemandFarm is purpose-built for key account managers, particularly for those who manage complex account-based sales processes. Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units.
Arpedio
FEBRUARY 20, 2024
What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?
Account Manager Tips
NOVEMBER 16, 2022
Too many clients, not enough time Key account managers have a lot of clients. Share the load You don't have to be the only one in your organization communicating with key stakeholders. Too many key account managers arrange their quarterly reviews as they go. Are you on Telegram?
Account Manager Tips
AUGUST 3, 2022
When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. That’s not how it works. Amit Kalantri.
Account Manager Tips
OCTOBER 8, 2024
The post Cross-Functional Collaboration: The Key Account Manager’s Secret Weapon first appeared on The KAM Coach Learn how Key Account Managers can leverage cross-functional collaboration to boost client satisfaction, drive revenue growth, and become a strategic leader within their organizations.
DemandFarm
NOVEMBER 27, 2024
Organizations that invest in RevOps report a 30% reduction in go-to-market expenses. Let’s explore how RevOps impacts these areas, why it matters for Key Account Managers (KAMs) , and the best practices for success in 2025. For Key Account Managers, RevOps is critical as it aligns strategy with execution.
ProlifIQ
APRIL 8, 2021
Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. . Here, we’ll talk about how an account planning strategy can help you shorten your selling cycle and close major deals even faster than before. A higher number of stakeholders.
ProlifIQ
MARCH 30, 2023
Sales Account Planning Template An account planning template is a tool that can be used by B2B sales teams to streamline their account planning process. A good account planning template provides a framework for organizing information and developing a strategic plan for each key account.
DemandFarm
DECEMBER 27, 2024
What sets exceptional sales managers apart? Nowhere is this more critical than in Key Account Management (KAM) , where stakes are higher, relationships are deeper, and opportunities require strategic finesse. This allows managers to coach their teams on navigating complex stakeholder dynamics with precision.
ProlifIQ
MAY 7, 2021
Since the deals are all contained within the same organization, it’s inherently easier to reach decision makers, build consensus, and coordinate solutions. Demandbase wanted to know how many sales teams benefit from account-based selling. Account-based selling can not only help you better understand your buyer.
DemandFarm
DECEMBER 27, 2024
So, how do you think sales enablement will benefit key account managers? Proper sales enablement tools will enable key account managers to effectively do upsells and cross-sells and share information on the companys happenings and improvements. So howd you battle that? What Does It Offer?
Upland
APRIL 20, 2023
Here are a few: Increased revenue: Effective account management builds revenue and increases sales through the strength of relationships. By understanding the people and problems in accounts and the unique needs of each and every stakeholder, sellers and account managers can work to address and ultimately solve them.
Account Manager Tips
JULY 6, 2022
And to stay on track, you need account planning and coordination processes in place. Bring the wider organization into your value co-creation mission. You can work with your stakeholders in real time to unlock conversations, insights and ideas. Learn more about the world's most amazing community of key account managers.
130 
Clarity Engagement Solutions
NOVEMBER 9, 2020
Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’. What are the pressures and challenges that stakeholders face at the moment?
91 
Arpedio
APRIL 29, 2024
Key insights and learnings The Symposium brought together thought leaders and visionaries from leading organizations such as Tüv Süd , Zeiss , Mp Consulting , Mercuri and DHL. While each session and workshop delved into specific aspects of SAM in detail, we now offer a brief overview of the key takeaways from the Symposium.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content