DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. Why this book?

B2B 130

B2B Key Account Management Account Management Decision-making 130

DemandFarm

APRIL 4, 2023

In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

OCTOBER 24, 2024

“A simple spray-and-pray approach to Key Account Management will cut it,” said no high-performing key account manager ever! Proven sales methodologies like BANT help key account teams prioritize the right opportunities and ensure their efforts are spent where they count.

Prioritization 40

Prioritization Key Account Management Account Management Decision-making 40

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

ProlifIQ

JUNE 12, 2024

Stakeholders: Understanding “who is who” and the footprint of an account. This will determine how you leverage your team for communication with different stakeholders across the organization. Planning in Key Account Management Grab our template on account planning! Also, areas for quick wins!

Key Account Management 52

Key Account Management Account Planning Stakeholders Account Management 52

DemandFarm

APRIL 8, 2024

This is possible at scale provided the account manager has neatly laid out relationship goals for all the stakeholders in the account, especially the buying committee. As a company that works closely with key account management teams from across the globe, we have a vantage view to unfolding trends.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Whetstone

OCTOBER 7, 2024

In contrast, initiatives that are explicitly aligned with the long-term success of the company are protected and prioritized. If a SAM fails to demonstrate tangible, measurable outcomes in the short term, they may lose the support of key stakeholders, even if their initiative is strategically aligned.

Prioritization 40

Prioritization Account Management Leadership Decision-making 40

Flevy

JULY 6, 2022

By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. These systems aid in distinguishing the right target accounts before executing a personalized Marketing Strategy.

Marketing 109

Marketing Account Management Facilitation CRM 109

ProlifIQ

APRIL 21, 2023

To execute the account growth strategy and maintain strong customer relationships, account managers should have excellent communication skills. Businesses should prioritize key accounts by developing a deep understanding of their needs.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

ProlifIQ

OCTOBER 4, 2023

Who are the stakeholders internally you’re going to work closely with? A strategic account manager and sales team need to be on the same page, and the transfer of this knowledge over time is crucial. Certain teams/stakeholders, that you usually expand into? What are the biggest challenges/areas for opportunity?

Account Management 52

Account Management Management Account Planning Key Account Management 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For key account managers, org chart software is particularly valuable. One of your biggest challenges?

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

DemandFarm

MAY 12, 2023

Each type of revenue stream requires different teams and different aspects of sales and marketing to be prioritized. This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures. However, it does imply that optimizing and streamlining them can help your ROI.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

ProlifIQ

JUNE 21, 2023

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

JANUARY 11, 2023

In order to do so, you should invest in your account management processes – so you can equip your strategic account managers with the best working environment to manage the complex journey of long-term account development. What Is an Account Manager?

Account Management 52

Account Management Management Key Account Management B2B 52

Whetstone

SEPTEMBER 8, 2024

That value is not an objective metric, but rather a perception that resides solely in the minds of individual stakeholders? Understanding this truth is essential for account managers who seek to truly create and enhance value in the eyes of their clients. What are their key concerns, and what outcomes are they aiming for?

Account Management 40

Account Management Stakeholders Value Proposition Management 40

ProlifIQ

APRIL 5, 2023

Additionally, the sales team should regularly review the account plan’s performance to identify areas for improvement and make necessary adjustments. Another best practice for sales account planning is to foster strong collaboration. This plan should also identify any potential risks or challenges associated with the account.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Step 2: Dive even deeper into accounts to identify separate buying centers. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Step 2: Dive even deeper into accounts to identify separate buying centers. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Arpedio

JUNE 16, 2022

By integrating a platform that allows this, sales reps will be able to automate the time consuming and labor-intensive process of identifying multiple opportunities within an account and achieve a complete account picture. What are the benefits of pipeline management? Table of Contents. What is Sales Opportunity Planning?

Account Planning 52

Account Planning Account Management B2B Prioritization 52

Arpedio

MAY 23, 2023

Start by centralizing your account and stakeholder data in Salesforce! Therefore, a sales coach’ most important job is to empower sales reps to believe that they can grow, contribute to team success, and take accountability for their performance. Start by centralizing your account and stakeholder data in Salesforce!

Sales 52

Sales Account Management Stakeholders CRM 52

SmartKarrot

OCTOBER 25, 2023

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. Draft Action Plans: For each prioritized crisis, a detailed action plan must be formulated.

Key Account Management 10

Key Account Management Account Management Management Construction 10

DemandFarm

OCTOBER 8, 2024

It prioritizes building lasting relationships over short-term gains. The stakeholders who make the final decision may not be the same people you’re currently in conversation with. Key Account Management (KAM) tools are crucial in managing and nurturing important client relationships.

Client Relationships 40

Client Relationships Decision-making Stakeholders Onboarding 40

SmartKarrot

DECEMBER 1, 2022

Drive aggressive product adoption and account expansion by attaining a deep understanding of client needs and opportunities for upsells. Strengthen and expand relationships with executive decision-makers and key stakeholders at many of the largest strategic accounts. Apply here: [link]. Apply here: [link].

Customer Success 19

Customer Success Client Onboarding Onboarding Key Account Management 19

SmartKarrot

NOVEMBER 30, 2023

One common challenge is the transition of key decision-makers during the sales process. Pragya stressed the importance of maintaining communication with stakeholders, ensuring that both the decision-makers and end-users understand the product’s purpose and value.

Management 10

Management Stakeholders Value Proposition Onboarding 10

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. ABM must prioritize quality over quantity.

Account Management 11

Account Management B2B Management Advertising 11