DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Closing high-value agreements exceeding $250,000 typically requires at least six months of strategic planning and execution. What is Enterprise Sales?

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. How does their message and value proposition differ from yours? Include a SWOT analysis in your account plan. From there, they enter the client lifecycle, nurture, grow and retain them.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91