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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

If you have experienced the pain, humiliation and fear of having to tell your manager that you are not going to hit your “blood number,” your commit for the quarter, then I have news for you: It’s not your fault. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. The solution.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!

CXM 520
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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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?Mastering competing demands in strategic account management by embracing paradoxical thinking??

Strategic Account Management Association

By Javier Marcos, PhD, Director, Key Account Management Forum Strategic account managers face increasing pressure from their strategic customers in the form of enhanced quality of service expectations, growing product requirements and further customization of their offers, amongst others.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. A New Enterprise Account Management (EAM) Program. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success

Strategic Account Management Association

Six skill sets that capture what account managers must master to do right by their own firms and their customers. The post The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success appeared first on Strategic Account Management Association.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? However, this mentality leads Project Managers to lose focus and become easily frustrated. Join us in this panel discussion as Kim Wasson, Matt Williams, and Alexis Barone uncover fresh insights on team management.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Well-informed predictions about the EQ and the future of project management. This is where emotional intelligence comes in.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? The importance of collaboration when managing agile projects. Agile Methodology has led to an era of transparency and collaboration within software and development teams. The key is engagement.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Ways of connecting your projects to overall goals of organization.

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Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Can we easily manage campaigns and collaborate from kickoff to launch? As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

It's time for project managers to gain a new understanding of what good leadership looks like in the future of work. What managers can do to enable their teams. Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. How to address employee burnout.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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The Business Case and Playbook for Data-Driven Sales Coaching

The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.