Remove Management Remove Negotiation Remove Value Proposition
article thumbnail

Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

article thumbnail

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

article thumbnail

Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus. More stakeholders means longer sales cycles.

B2B 88
article thumbnail

A Simple Sales Negotiation Tactic that Works

Account Manager Tips

A simple sales negotiation tactic. As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. Here's a simple negotiation tactic that will help. Negotiation.

article thumbnail

The Secret to Successful Sales Negotiations

Account Manager Tips

Successful Sales Negotiation Strategy. As an Account Manager, there's always something to negotiate. But there's a simple sales negotiation strategy that works which is. Sooner or later, for one reason or another, you will have to negotiate. Selling feels manipulative. Selling feels manipulative.

article thumbnail

Strategic Account Management Best Practices Checklist

The Chapman Group

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

article thumbnail

The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

To use this approach effectively, sales professionals must be able to ask open-ended questions , listen actively, problem-solve, negotiate, and focus on value rather than price. Develop skills for creating long-term account management strategies. Value Articulation Craft compelling value propositions tailored to each customer.