Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. From all this, we stress tested long-held views about strategic account management. We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. The future is now.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. Remember: The sales rep or account manager needs to be an ambassador for their own company as well.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Find out the average salaries for key account managers in Australia, India, the United Kingdom and the United States and what the job is REALLY like before you decide if it's for you. Earning potential Key account managers earn significantly above the national average of major markets.

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Strategic Account Management Association

JANUARY 25, 2022

By Emily Williams, Strategic Account Manager , Pfizer. Many patients could be eligible for effective outpatient management. After being treated in a hospital or a primary care setting, a patient’s only option for post-visit management often would be via a specialist. Stakeholder management. Command and control.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Brooks Group

MARCH 4, 2025

5 Best Practices of High-Impact Sales Coaching for Managers Sales coaching is the practice of evaluating and instructing sales professionals to improve productivity, reinforce sales skills, and ensure consistent performance and success. Manager coaching is a best practice for driving sales process adherence.

Management 75

Management Sales Meetings Sales Training 75

Holden Advisors

AUGUST 16, 2021

If you’re considering how your company would fare with usage-based pricing, there’s no time like the present, but here are a few things to think about before you jump in. One of the biggest pitfalls when moving to a usage-based pricing model is managing the consumption forecast.

B2B 370

B2B Software Software Meetings 370

Strategic Account Management Association

OCTOBER 14, 2021

By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson. A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools.

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Strategic Account Management Association

JUNE 30, 2021

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. He also spent years as a managing consultant for Microsoft’s global consulting organization. What is the project management process? Michael Thomas is the founder of Magnetic Services. Where do they live?

Digitalization 520

Digitalization Organization Account Management Management 520

Upland

MARCH 24, 2021

Outside of a shortlist of deals in which the CRO is directly involved, she depends on her leaders and team to connect with the right people, navigate internal politics and pitfalls, and understand who has influence beyond—or sometimes regardless of—the literal facts presented in an org. You can’t walk the halls to find power from home.

Management 195

Management Decision-making B2B Sales Environment 195

ProlifIQ

DECEMBER 18, 2024

Set A Consistent Standard for Account Plans & Data Capture AI presents an opportunity to set a consistently high standard for the research, insights, and points of view that go into an account plan. By staying ahead of these signals, account managers can proactively address concerns and strengthen the relationship.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

DemandFarm

OCTOBER 15, 2024

So is AI expected to eat up your Key Account Manager’s jobs as well? It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. Enter: AI in Key Account Management Today’s AI is much like Harvey Dent, the DA of Gotham City.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. What are the Tenets of Account Management?

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

DemandFarm

NOVEMBER 7, 2024

Your work as a key account manager is similar to undertaking a long journey. Surprisingly, it has a lot of takeaways about managing relationships with key clients. There is more coming your way as we ride down the road that connects Zen and the Art of Motorcycle Maintenance and Key Account Management. Sounds intriguing?

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Strategic Account Management Association

SEPTEMBER 22, 2020

8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Account Manager Tips

NOVEMBER 29, 2022

What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move? Global account manager.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

JULY 7, 2023

At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. So the delegate highlights are presented accordingly.

Management 130

Management Emotional Intelligence e-Learning Leadership 130

Brooks Group

MARCH 6, 2025

The quality of sales coaching depended on manager capabilitieswhich can vary dramatically across an organization. AI coaching supplements manager guidance with data-driven insights. Consistent Feedback Sellers receive real-time AI-generated feedback on presentation contents, tone, duration, speed, and key phrases.

Sales Training 70

Sales Training Artificial Intelligence Sales Internet 70

Red Star Kim

AUGUST 7, 2023

So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. The management team awards prizes to those who’ve taken the tech-free culture on board and come up with a creative past time. Both existing and past employees are good sources of recommendations and referrals.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

SEPTEMBER 14, 2023

So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. That would give anyone great insight into leadership and management. He then created both the PM Forum and Managing Partners’​ Forum – two key membership groups in professional services. Richard Chaplin and I speak almost every week.

Management 130

Management Leadership Innovation Government 130

Red Star Kim

FEBRUARY 9, 2023

Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture. Targets and targeting of referrer management activities Some firms already had plans for how they intended to develop more work from their referrers and intermediaries. This supported mutual knowledge of their professional work.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Flevy

JUNE 27, 2024

Having a Strategic Management Office –i.e. The SMO is the team responsible for managing the Corporate Strategy of the organization. The ultimate role to execute Strategy lies with the line managers and employees. More specifically, the SMO should manage 9 cross-functional processes, depicted below.

Management 97

Management Facilitation Finance Performance Review 97

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account Management 111

Account Management Management Client Relationships Business Growth 111

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Brooks Group

MARCH 27, 2025

To be fully effective, a customer-centric approach must go beyond the sales department to include your customer service, marketing, and account management teams. Your customer service and account management teams are an integral part of the buyer experience. Account managers keep customer service and customer success top of mind.

Account Management 89

Account Management Sales Sales Training Profitability 89

Hubspot Sales

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. CRM stands for “customer relationship management” system. Now data presents a new challenge: there's an excessive amount to sift through and interpret.

CRM 115

CRM Software Software Onboarding 115

Hubspot Sales

MARCH 26, 2025

Content Management. Highspot Best for: Sales Content Management Highspot is a content-first sales enablement platform that helps teams create engaging, interactive sales materials. It centralizes all sales materials presentations, case studies, one-pagers so reps dont have to waste time hunting for them.

Sales 76

Sales Customer Life Cycle CRM Decision-making 76

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. Experience in stakeholder management and funding is also desirable.

Meetings 130

Meetings Government Management Finance 130

DemandFarm

OCTOBER 23, 2024

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Actionable Insights for Key Account Managers Focus on Strategic Alignment: Align your sales strategy with the enterprise’s long-term goals and initiatives.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Sales Gravy

APRIL 2, 2025

Leading, Managing, and Coaching: The Three Pillars of Leadership Sales leadership has three core pillars. Managing is driving the step by step processes that execute strategy. 90% of strategy (leading) is execution (managing) AND 90% of execution is people (coaching). Leaders were present. Think about it this way.

Sales Leadership 63

Sales Leadership Leadership Sales Acquisition 63

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Act as a manager. The key themes were: Present.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Clash of the Generations: Managing the New Workplace Reality Why this book? Why Introverts Make Better Networkers.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Hubspot Sales

NOVEMBER 8, 2023

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. Best Practices for Sales Managers 1. Your skill as a manager is only as good as your foundation.

Sales Management 116

Sales Management Management Energy and Utilities Emotional Intelligence 116

Vantage Partners

JULY 3, 2024

Our team enjoyed presenting ( here's our presentation ) at Cambridge Healthtech Institute’s Strategic Alliance Management Congress in Philadelphia earlier this month. This conference is an annual highlight for us!

Management 83

Management 83