Hubspot Sales

APRIL 9, 2025

Then, craft your presentation around these features and their benefits. Imagine the majority of your prospects are finance managers. If you forward an ebook about decreasing overhead to all three of these managers, it will only resonate with the second. For enterprise deals, the number can jump as high as 10-15 stakeholders.

Decision-making

DemandFarm

MAY 7, 2025

In my years working alongside account management and customer success teams, one thing has become painfully clear: the Quarterly Business Review (QBR) process is broken. Low engagement : Slides that speak at stakeholders, not with them. Narrative Personalization C-level stakeholders want strategic insights.

Account Management

Cranfield Executive Development

JULY 9, 2025

Whether you’re securing a business deal, managing stakeholder relationships, or discussing your next career move, the ability to negotiate effectively can be a game-changer. When ready to present your offer, avoid single figures and instead suggest a range within which you wish to negotiate.

Negotiation

Red Star Kim

MAY 6, 2025

Chloe Cristine of TBD Marketing presented her new digital marketing training workshop for PM Forum on “Getting the most from LinkedIn”. Promoting a firm’s visibility, brand presence, thought leadership and supporting engagement with clients and stakeholders. There was a short discussion about the value of LinkedIn Premium/Gold.

Media

Whetstone

JANUARY 8, 2025

Executive sponsorship in Strategic Account Management (SAM) is critical to ensuring initiatives succeed. They provide critical support, resolve internal roadblocks, and help the SAM gain access to higher-level customer stakeholders. Lastly, time constraints remain an ever-present challenge.

Stakeholders

Red Star Kim

MAY 7, 2025

PM Forum Canada presented a fantastic webinar on the art of listening. I was really impressed with the book by Kate Murphy You’re not listening – What you’re missing and this session was equally illuminating.

Negotiation

DemandFarm

JULY 22, 2025

Ever watched a perfectly orchestrated sales deal fall apart because someone missed a crucial stakeholder? Meanwhile, 75% of B2B buyers take longer to make decisions now than in 2023, creating longer sales cycles and more complex stakeholder webs than ever before. Today’s account managers think visually.

Account Planning

Planview

FEBRUARY 13, 2025

These traditional models present significant challenges in scalability, visibility, and collaborationfactors that are becoming increasingly critical as the industry faces growing demands for speed, precision, and innovation. Data silos hinder communication and collaboration, leading to misalignments among stakeholders.

Supply Chain

Nutshell

JANUARY 2, 2025

Customer relationship management (CRM) system Computer-aided design (CAD) software Building information modeling (BIM) software Rendering software for architects Architecture accounting software Document management tools for architects Architect business suite software Image editing software for architects Which CRM has the features you need?

Software

Planview

JULY 29, 2024

Conversely, if you’re relying on inflexible project portfolio management software that restricts the way teams work, you could fall short of reaching those goals. After exploring dozens of tools and platforms, they chose AdaptiveWork as their solution for managing thousands of global projects across 70 portfolios.

Supply Chain

MTD Sales Training

MARCH 4, 2022

Constructing a viable and functional sales plan will involve stakeholders both internal and external to your sales division. You’ll want to get as complete a picture as possible, so it makes sense to talk to both junior sales reps and managers and encourage honesty and transparency. What Is the Sales Planning Process?

Sales

MTD Sales Training

JULY 16, 2024

As a leading Sales Training Provider , we’ve created this guide to help you manage the complexities of creating and delivering impactful demos. This guide aims to equip you with the insights and tools necessary to transform your sales presentations into compelling, problem-solving interactions that resonate with clients.

Sales

DemandFarm

MARCH 31, 2025

Managing B2B deals means dealing with buying committees theres rarely a single decision-maker. It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data. Its AI capabilities help teams understand stakeholder influence and forecast potential deal risks. This visibility is pure gold.

CRM

DemandFarm

NOVEMBER 27, 2024

“We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. Let’s explore how RevOps impacts these areas, why it matters for Key Account Managers (KAMs) , and the best practices for success in 2025. Why is RevOps Valuable for Marketing?

Artificial Intelligence

Brooks Group

APRIL 17, 2025

Manage Accounts Proactively Track each customers satisfaction level via regular check-ins and reviews so you can address potential issues before they become problems. Build account management playbooks that guide sellers through the process of identifying and capitalizing on growth opportunities within existing accounts.

Supply Chain

AchieveIt

JULY 9, 2025

When it comes to strategy reporting and management, traditional spreadsheet methods often take center stage. Format reports for leadership presentations. Research suggests that more than half of managers spend about eight hours each week on manual tasks , which equates to a full workday.

Decision-making

Brooks Group

JULY 22, 2025

Deals often involve multiple stakeholders with different priorities and lengthy buying cycles. Pricing and Budget Disputes Prevent: Qualify budget early in the sales process and present pricing in context of value delivered. Confirm approval processes and required documentation before presenting proposals.

Negotiation

Red Star Kim

MAY 12, 2025

Delegates (fee-earners, marketing/business development professionals and bid specialists) from legal, accounting and insurance firms joined us for MBL’s workshop on “Pitch Perfect – How to Prepare and Present Winning Pitches and Tenders”.

Value Proposition

Hubspot Sales

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. says Stephen Findley , enterprise account management at Qwilr , an interactive proposal creation platform. In fact, 36% of sales managers believe that follow-ups sent to high-quality leads are the most important tracking metric.

Decision-making

MTD Sales Training

NOVEMBER 13, 2020

Preconditioning Imagine you telephone to make an online presentation to a customer, and they say “if you are going to tell me about price increases, then don’t bother even arranging it. When you start your online presentation, they do not interact with you at all and you are unaware of their real conclusions. Happy Selling!

Negotiation

Whetstone

JULY 8, 2025

This is clear across industries, where we see strategic account managers doing everything right, but progress stalls. A recent example involved a strategic account manager at a major pharmaceutical company. That pivot led to insight, which led to stakeholder access and, ultimately, traction.

Account Management

ClearPoint Strategy

JULY 24, 2025

Project Management Plan and execute strategic initiatives to achieve goals. ClearPoint was purpose-built to remove the friction in the management reporting process, so you can focus on getting things done. This isnt just another cost-cutting exercise; its a fundamental shift in how you manage your supply chain and product mix.

Suppliers

DemandFarm

JULY 10, 2025

When Dynamics 365 was conceived, it promised to revolutionize how organizations manage customer relationships. The linear progression from lead to close that CRM systems were designed to support rarely reflects the messy reality of Key Account Management Dynamics.

Account Planning

PandaDoc

JUNE 2, 2025

Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. As is commonly the case in B2B sales, the economic buyer may be different from other project stakeholders. Multi-stakeholder B2B deals.

Decision-making

Hubspot Sales

FEBRUARY 21, 2025

Champions mid-level roles like Content Managers who feel the problem firsthand. A basic spreadsheet works better than complex CRM systems when youre managing 20-30 accounts. Build relationships with multiple stakeholders. Instead, develop relationships with multiple stakeholders who influence the buying decision.

Value Proposition

Nutshell

OCTOBER 22, 2024

Securing a high ranking on Research.com’s top CRM software companies is a remarkable accomplishment, reflecting a product’s ability to enhance and simplify customer relationship management for B2B companies. Improved Integration: All connected tools can be managed from a single platform.

CRM

AchieveIt

JUNE 17, 2025

This enables you to cascade your strategic objectives from your top management down into your individual departments and employees. More informed decision-making can support improved resource allocation, project success rates, stakeholder alignment and adaptability, giving your organization a competitive advantage.

Software

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. This stage can involve multiple meetings and additional stakeholders. You cant just pick it off a menu.

Sales

Whetstone

NOVEMBER 20, 2024

If we set and manage leading indicators properly, the lagging indicators will naturally follow. Are account managers sitting down regularly to plan and align their work with customer objectives? Quality of stakeholder engagement. When we present this concept to executives, a light bulb goes on.

Stakeholders

Planview

JULY 10, 2025

Why Integration Is a Strategic Imperative for Tech Leaders For today’s technology leaders, the job is no longer limited to selecting tools or managing infrastructure. Example: Engineers manually update Jira tickets and copy status updates into Confluence to keep stakeholders in the loop. They are a strategic obstacle.

Software

AchieveIt

MAY 12, 2025

In response, a project manager crafts a strategic plan to modernize the permitting processcomplete with clear goals, timelines, and required resources. Key executives like the city manager and department heads were only lightly involved in early planning sessionsand now, their lack of ongoing support creates roadblocks.

Government

Sales Gravy

NOVEMBER 7, 2024

The staffing industry presents unique challenges, as selling intangible services such as staffing solutions requires resilience and the ability to manage client skepticism. Navigating the Challenges of Selling Services In certain sectors, such as the staffing industry, selling services can present unique challenges.

Leadership

Account Management Skills

DECEMBER 10, 2024

Thank you for listening to the Creative Agency Account Manager podcast in 2024. Essentially, they went into the clients offices and interviewed all of key client stakeholders to find out what was going on and their perception of the agency. Needless to say his presentation raised a number of further questions from the audience!

Account Management

Nutshell

JANUARY 30, 2025

You need to provide the stakeholders with a snapshot of your activities to keep them up to date on all your ongoing marketing projects without drawing attention to too much analysis. Let Nutshell automatically generate custom reports for you, analyzing and presenting a broad spectrum of metrics relevant to your business goals.

Marketing

ReviewTrackers

JULY 12, 2018

Like employer branding, employee branding also involves presenting the company in the best possible light in front of employees, job candidates, internal and external stakeholders, and customers. But What is Employee Branding? Let’s turn to Sandra Miles and W. Encouraging employees to become brand ambassadors.

Media

Hubspot Sales

MARCH 21, 2025

Founded in 2019, Glean is a workplace search and knowledge management platform designed to make finding information within organizations seamless. Failure is ever present in the disruptor space, so much so that you may be learning from others faux pas, not just your own. Know what attracts (and retains) talent.

Co-Creation

MDI Training

MARCH 25, 2025

Here are some inspiring ways AI is shaping the future of leadership learning and development developed by MDIs (Management Development International) AI Leadership Lab. These roleplays can introduce unexpected twists like exaggerated demands of an employee or a challenging stakeholder responseto test how the leader adapts under pressure.

Leadership