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Key Account Management (KAM) – Start small, Be strategic and Provide support

Red Star Kim

What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”? One delegate observed: “Use KAM to model best practice in managing all client relationships to have a fundamental impact on relationship management and service delivery generally”.

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Perfect Pitch Process – Don’t just parachute in the fee-earners

Red Star Kim

At a PM Forum – PM Forum training “Perfect Pitches” workshop for marketing and business development professionals earlier in the month, it was interesting that many delegates felt that they were expected to take a much larger role in managing the tendering process. And in preparing for the presentation.

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13 Steps For Creating Your Sales Strategy Presentation

MTD Sales Training

An effective Sales Strategy Presentation is a valuable tool for showcasing how you’re planning to align your sales strategy (and team) with your company’s vision and goals. But when it comes to ‘how to write a sales strategy’ and ‘how to present a strategy’ , where do you even begin? Let’s get started!

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AI in Account Planning & Opportunity Management

ProlifIQ

Set A Consistent Standard for Account Plans & Data Capture AI presents an opportunity to set a consistently high standard for the research, insights, and points of view that go into an account plan. By staying ahead of these signals, account managers can proactively address concerns and strengthen the relationship.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. Your sales professionals are no longer presenting to a few players; theyre now performing for a panel of diverse stakeholderseach with their own expectations, requirements, and priorities.

B2B
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Proactive Marketing and BD Executive: Skills questions

Red Star Kim

Polls revealed that the top three learning aims for delegates were: Strategic marketing and business development (see the table of Knowledge, Skills and Behaviours for Marketing Managers below) Engagement and collaboration with fee-earners Campaign development Adaptability The world changes. The digital environment changes. Markets change.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

In this guide, we’ll delve into the intricacies of enterprise sales, their importance, key stages, and the metrics that will help you optimize your strategy as a key account manager. Enterprise sales involve selling goods or services to large businesses or organizations, often resulting in long-term, high-value contracts.