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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

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Sales Forecasting Guide – Prioritize to Boost Accuracy

Upland

Ideally, the same technology would help you prioritize low-hanging fruit without losing sight of bigger, high-impact deals. Too Much Time is Sunk into the Wrong Forecasts Sales managers spend up to 10% of their workweek drawing up often inaccurate forecasts. Again, there’s technology to help with this.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.

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How Royal Became a Trusted Advisor and Streamlined Solutions Saving $300,000 Per Patient

Strategic Account Management Association

By Roshni Patel, Customer Success Manager, Royal Ambulance. Specifically, we collaborated with the insurance network to develop the following list of prioritized objectives: Leverage transportation to ensure patients receive care within the provider network. Decrease the time case managers spend on scheduling patient transport.

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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. “We 5 General management skills.