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The relationship between procurement and sales teams has always been something of a power struggle. Here, Harvey Dunham and Christopher Jensen of the Strategic Account Management Association, give the sales slant on how procurement can genuinely become a customer of choice.
As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. When it’s time to close the deal, procurement is introduced into the process and now runs the relationship and the deal – and they only focus on the price. It doesn't have to be this way.
The best sales podcasts key account managers should listen to Are you a key account manager? Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. He was responsible for managing 168 accounts! Do you sell? What's left to sell?
New procurement teams introduce big challenges and new opportunities into the customer relationship. My old contact has been replaced A new procurement team introduces fresh dynamics and relationships. The working environment will undoubtedly change from what you were used to with the previous procurement team.
Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group
Supplier diversity programs are impactful and effective tools in your business strategy because they guarantee a diverse supplier base and ensure inclusivity within your ultimate procurement plan.
Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention. Why should you care?
Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. The executive sponsor has a role in creating and building the customer-centric culture for strategic account management. This name implies buy-in from the executive and the “be-in” mindset.
Procurementmanagers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Understanding ProcurementManager Challenges Procurementmanagers are in a unique position. Is this deserved?
Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. Let’s say procurement says, “to win this deal, you need to give me a 20% discount." There are 5 steps to building this value understanding. Step 1: Do your homework.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. Forecasting techniques to manage inventory. Procurement strategies in response to network delays and bottlenecks. So what’s working now?
But , if you find yourself dealing with procurement, you might want to save your energy. Suddenly, my access to the company was restricted to the procurement department. Dealing with procurement is never easy. In this case, procurement was not very forthcoming and did not answer my questions.
This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Actionable Insights for Key Account Managers Focus on Strategic Alignment: Align your sales strategy with the enterprise’s long-term goals and initiatives.
Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. What are the Tenets of Account Management?
Procuring the services of an outsourced BPO or contact center vendor can be a time-consuming, labor-intensive process, given the ever-expanding vendor landscape and emerging nearshore and offshore regions. Blockchain is proving to be a viable solution to help procurement teams manage the process more efficiently and cost-effectively.
This strategy enables: Procuring the much-needed cash. To cash in on these benefits, leading organizations endeavor to manage their Strategic Alliances worldwide—assigning executives to oversee multiple alliances. However, the competencies required for Strategic Alliance Management aren’t well-known and are a bit convoluted.
What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move? Global account manager.
For years, Key Account Management (KAM) has been confined within the walls of CRM systemsSalesforce, Microsoft Dynamics, and HubSpot. The logic was straightforward: if customer data already lives inside a CRM, why manage key accounts elsewhere? Key Account Management is not an extension of sales. CRMs are systems of record.
The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. What’s needed in this era is an inclusive, long-term purchasing and supply management strategy.
So you’ve just been promoted to sales manager -- congratulations! In your first three months as a manager, you’ll have to learn an entirely new set of processes -- some related to sales, some not. Scale your own management process. Good luck, and happy managing! Assess your strengths as a manager.
As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.
Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.
Procurement/Purchasing Managers These key players focus on cost efficiency, vendor reliability, and contract terms. Finance/Budget Managers The money folks need to provide financial justification, budget alignment, and a cost-benefit analysis. Prepare This: High-level financial and strategic benefits, executive summaries 2.
In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.
Over ten years ago, after having spent more than 20 years a salesperson, VP sales and sales consultant, we secured our first contract to provide negotiation training for the procurement arm of a major US airline. By Procurement Magazine Let the panic set in….clearly I felt like the proverbial fox in the hen house!
Every holiday season, you'll find managers screaming at their reps to close more deals. This forces negotiations to take place before stakeholders in Procurement and Legal are out of the office -- something your well-meaning prospect might not have considered. 3 Ways to Close Deals Around the Holidays. 2) Close for post-sale activity.
Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Are you moving to account management from a different profession? Your manager hired you.
I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.
Negotiation isn’t an event that happens with procurement at the end of a deal, but a process of establishing and validating the value of your solution throughout the life of a deal. We’ve talked a lot in blogs and other content about the importance of negotiating early and often.
The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. However, these same forces affected Procurement/Purchasing professionals too, which begs the question: How have procurements’ lives changed?
You’ll be asked to pitch for work as part of a procurement process but any work that you’ve done or any relationship that you have with them counts for nothing as far as this is concerned. We cover a lot of material on how to be a trusted advisor within our Online Sales Training and our Key Account Management Training courses.
3 years ago he ran into Melissa who was a Procurement Assistant. Now she’s a manager and is responsible for a budget of $10M. In one message, he sends every ProcurementManager he knows a targeted offer. Tagging cuts through the noise and identifies titles and roles to target. She couldn’t buy a pencil.
KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?
This process serves as a cornerstone for effective financial management, ensuring that payments are accurate, justified, and fraud-free. Accounts Payable (A/P) 3-way matching is a fundamental process in financial accounting, especially in industries with complex supply chains like the apparel industry.
This in no way facilitates the building and managing of relationships necessary to actually close deals. Since relationship management is key to closing deals, it’s clear that sales reps need purpose-built tools to gain the intelligence necessary to manage accounts and drive opportunities.
At the end of the third meeting, you could ask them to connect you with procurement so you can start learning about their purchasing requirements. Some companies require a legal review or formal procurement process to get a deal done. An entry-level engineer can introduce you to their coworkers and their direct manager.
After identifying her ideal customer profile, which was mainly procurementmanagers at heavy engineering companies, Oakley and his team attended exhibitions to build a list of leads. At the exhibitions, however, they didn’t shoot straight for the sale when meeting procurementmanagers and sales reps.
Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits.
You’re likely dealing with a buying committee of three to five people -- who will need sign-off from the executives, board, Procurement, and/or Legal before the deal officially closes. You should also ask your champion or main contact for access to Procurement relatively early in the process. If yes, can we please have a copy?”.
ERP, or Enterprise Resource Planning , is a type of system or software used by organizations to manage processes and automate activities such as accounting, project management, risk management, compliance. Manages the general ledger and automates key financial tasks. The Human resources management module.
Sales managers are like tornado watchers. Unfortunately, most managers are horribly ineffective at running deal reviews. When a sales manager sits down with their reps, they typically asks question after question no sales rep could possibly answer: What are the individual metrics of each member of the buying committee?
Finance, operations, and management, oh my! Their choices directly shape the direction of the procurement process and determine which solutions are selected. Procurementmanagers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies.
Let's talk about supplier management. Yes, the process of procuring goods can be more complicated than the description above. Having a purchase order process in place can help the procurement process move efficiently and can be mutually beneficial for both buyers and sellers. They provide it. You pay them for it. End of story.
Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Your client's procurement team is involved 3 to 6 months before the end of the contract. Include your management team in recovery plans. The key account manager must scream and shout to keep their renewals in focus.
Sales managers define this situation as churn or customer attrition. Managing and reducing customer churn is one of the most important, yet sometimes overlooked job of the sales leader. Sales managers should define customer attrition in the way to suits their business model best. We are happy to help! I want to start today!
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