Hubspot Sales

JULY 22, 2024

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. Search “General manager” with the “Hospitality” filter. Consider this. Option 1: Yes, tell me more.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Hubspot Sales

FEBRUARY 21, 2025

Content publishing frequency. For example, when I notice a company publishing regularly but its quality is inconsistent, I know it might need support scaling its content operations. Champions mid-level roles like Content Managers who feel the problem firsthand. Job postings related to your service. Growth trajectory.

Value Proposition 52

Value Proposition Stakeholders Decision-making Prioritization 52

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. What does your client want to achieve?

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Hubspot Sales

FEBRUARY 21, 2018

Whether you’re a rep, a sales manager, or an executive, your ability to reach your goals grows exponentially when you incorporate others’ wisdom, experiences, and strategies. Best for: B2B sales reps, managers, and executives. Best for: B2B sales reps, managers, and executives. Best for: Salespeople, managers, and executives.

Sales 145

Sales Sales Management B2B Leadership 145

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent. Learn more.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Peter Simoons

JUNE 1, 2021

Additionally, during the management phase of the alliance, you will have to evaluate and refresh this business plan, as insights will change as time and the alliance move forward. Strategic Objectives/Imperatives How are you creating value? For what target customer are you creating value?

Business Planning 92

Business Planning Value Proposition Publishing Organization 92

Hubspot Sales

MAY 19, 2020

website smart content, targeted ads, social media, personalized email) that matches the same value propositions that Sales is using. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. By deploying marketing (e.g.

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Hubspot Sales

NOVEMBER 2, 2018

You're not targeting recruiters and hiring managers; you're appealing to buyers. Are you a customer success manager using LinkedIn to connect with customers? Are you a team manager using LinkedIn to recruit for job openings? Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople.

Value Proposition 145

Value Proposition Digitalization Publishing Small Business 145

PandaDoc

AUGUST 18, 2022

By understanding the competitive landscape, knowing the questions that prospective clients are likely to ask and having the answers top of mind, and having the value proposition of your company’s product or services ready to share, your sales team is more likely to get customers to sign on the dotted line. The value proposition.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

Hubspot Sales

DECEMBER 11, 2019

You want to appeal to prospects, not hiring managers and recruiters. Describe your role, your unique value proposition, and why you’re passionate about the job. Once you’ve chosen a final contender, ask your manager, peers, and trusted friends to look at your profile picture and tell you what impression they get.

Food and Beverage 141

Food and Beverage Publishing Value Proposition Leadership 141

Hubspot Sales

OCTOBER 29, 2017

And my favorite is " 3 Components Every Value Proposition Must Have.". He published a best-selling book of the same name. They provide sales training as well as other topics applicable to advancing your sales career, such as personal development, time management and leadership training. 3) Influence at Work.

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

Hubspot Sales

JUNE 5, 2018

Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you’re doing it wrong. they are always busy and Excel spreadsheets for reporting are hard to manage). Salespeople are past the point of giving prospects an hour-long presentation to sell products or services.

Sales 145

Sales Artificial Intelligence Value Proposition Decision-making 145

Hubspot Sales

MARCH 12, 2018

After a quick LinkedIn search, I noticed that a HubSpot partner I know knows the managing partner of one of my neighbor’s target VC firms. Respond to content your prospects publish. Pay attention to what your prospects are publishing online. Publish original content. Nonetheless, I asked him who his target VCs were.

Publishing 145

Publishing Sales Software Software 145

Hubspot Sales

NOVEMBER 27, 2017

According to research published in HBR from Nicholas Toman, Brent Adamson, and Cristina Gomez, those who make the buying process easy are 62% likelier to win a high-value deal. Fortune 500 companies are constantly plied with sales pitches, which means giving your standard value proposition and presentation won’t be enough.

Procurement 111

Procurement Decision-making Negotiation Value Proposition 111

Hubspot Sales

NOVEMBER 6, 2018

In 1997, Billy Beane became the General Manager of the Oakland A’s. When noted economist Steven Levitt published the book “ Freakonomics: A Rogue Economist Explores the Hidden Side of Everything ,” he shared the disproportionate impact structural incentives have on the behavior of individuals and their output.

Sales 106

Sales Value Proposition Organization Publishing 106

Hubspot Sales

JUNE 24, 2024

In my experience as both a budding sales rep and, later on, a team manager, success in selling often comes down to the process. This knowledge will help you craft a compelling value proposition and build credibility. I particularly like the approach of Laura Youngblom , chief revenue officer and general manager at Sell It.

Sales 119

Sales Decision-making Value Proposition Software 119

LinkedFusion

MARCH 10, 2025

At [your company], we’ve helped similar organizations in [their industry] overcome [specific challenge] by [brief value proposition]. Thank you for considering, [Your Name] Sales Outreach Template Hi [Name], I noticed that [their company] has been [mention recent company news or achievement]. Congratulations!

Value Proposition 40

Value Proposition Digitalization Meetings Publishing 40

Hubspot Sales

JANUARY 26, 2022

Clear Career Path : As an entry-level salesperson, you’ll be able to move into management roles or shift laterally into business development. Mid-level sales manager roles are growing at a 7% rate , and that's without accounting for entry-level positions. You can bring in well over $100K/year in the right sales role.

Interpersonal Skills 105

Interpersonal Skills Sales Value Proposition Publishing 105

Hubspot Sales

AUGUST 12, 2020

Legacy salespeople focus their energy on “checking the boxes” their sales manager laid out for them instead of listening to the buyer and supporting them through the purchasing process. Furthermore, this self-serving process delivers minimal value to the buyer. How does your firm manage social media? Define your buyer’s journey.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Value proposition. . Recent Posts.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Flevy

FEBRUARY 21, 2024

As a foundational element of Strategic Planning and Performance Management , Market Analysis empowers organizations to identify opportunities, anticipate trends, and mitigate risks. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Hubspot Sales

APRIL 27, 2023

You can start in SaaS sales as an SDR and with enough experience, you'll be able to work in roles like account executive, sales manager, and even vice president of sales. Plus, you can move on from this role to become a sales manager or AE. Post-sales account managers also work to renew client contracts and upsell existing contracts.

Sales 126

Sales Account Management Communication Sales Management 126

Flevy

FEBRUARY 26, 2024

We aim to provide executives and senior managers with a clear understanding of how these KPIs can serve as a compass during Digital Transformation efforts, ensuring that initiatives are data-driven, focused, and aligned with the organization’s strategic vision.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Peter Simoons

DECEMBER 23, 2020

I will publish my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. Every other week a tip from the book will be shared, in the weeks in between I will publish my regular column. The differences will be the points you’ll have to pay attention to during the alliance management phase.

Value Proposition 52

Value Proposition Stakeholders Publishing Communication 52

Hubspot Sales

NOVEMBER 21, 2018

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company. The Channel Model.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. Consider implementing the weights for each factor and calculating the overall final values that make up your ideal customer profile. Step 2: Identify the value proposition. In other words, distill down the ICP. Best prospecting techniques.

B2B 98

B2B Sales Decision-making Publishing 98

Flevy

SEPTEMBER 14, 2023

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Hubspot Sales

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. They need to receive a "cold call" from you, where you introduce yourself and your services and make your value proposition clearer. Search "General manager" with the "Hospitality" filter. Now all you need is a cold call script.

Value Proposition 98

Value Proposition Decision-making Software Software 98

PandaDoc

DECEMBER 14, 2021

One of the most challenging skills for salespeople to acquire is time management in a single workday but on the whole, as well. A few basic time management tricks might help the sales team enhance their productivity without adding extra hours to the day. Effective time management strategies for busy sales professionals.

Management 52

Management e-Learning Sales Value Proposition 52

Hubspot Sales

JUNE 12, 2018

Do you have published revenue goals for this upcoming quarter/year? In a world where prospects are busy, buying committees are formed to find solutions and lower level non-budget-wielding, non-people-managing employees are sent to search the internet for the latest and greatest goal-achieving, challenge-overcoming solutions.

Decision-making 111

Decision-making Value Proposition Internet Publishing 111

Hubspot Sales

MAY 12, 2022

Your value proposition might be about you but it's not for you. Keyword phrases could be industry-related ("human resources"), role-related ("talent acquisition manager"), or results-related ("cut hiring costs"). Editor's note: This post was originally published on June 8, 2015 and has been updated for comprehensiveness.

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Strategic Communications

APRIL 17, 2024

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Hubspot Sales

AUGUST 21, 2023

Push your value proposition. Why It Works The subject line “Still Interested” will likely get the attention of even the busiest of managers. Why It Works It works because it directs their attention to your value proposition early on, and by the end of the email, the client would likely have decided whether they need you or not.

Sales 98

Sales Decision-making Value Proposition Meetings 98