Strategic Account Management Association
JANUARY 9, 2025
Dan Adams emphasizes the importance of leveraging AI as a strategic account manager to enhance efficiency and effectiveness in sales. The post AI Tools to Supercharge Your Sales Strategy appeared first on Strategic Account Management Association.
Strategic Account Management Association
FEBRUARY 2, 2021
If you have experienced the pain, humiliation and fear of having to tell your manager that you are not going to hit your “blood number,” your commit for the quarter, then I have news for you: It’s not your fault. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. The solution.
Strategic Account Management Association
SEPTEMBER 11, 2020
In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.
Strategic Account Management Association
OCTOBER 10, 2023
Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.
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Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. You will learn: What sales engagement is. How to measure your sales engagement efforts. Effective communication techniques. How to build an effective cadence.
Strategic Account Management Association
AUGUST 18, 2022
Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.
Strategic Account Management Association
MARCH 29, 2022
This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.
Advertiser: ZoomInfo
More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control. The bottom line is that, in B2B sales, speed is useless without control.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
Advertiser: ZoomInfo
Today, many B2B companies use ABM teams or technologies to make sales. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Account-based marketing (ABM) is a key strategy for driving sustainable growth.
Speaker: Michelle Vazzana
Every sales organization wants their sales force to be agile. Should they change their sales methodology? You will walk away from this session with: A thorough understanding of the most innovative research findings regarding sales agility. Should they adopt better technology tools?
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