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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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Implementing the Building Blocks of Sales Enablement: Mastering the Sales Systems

Mike Kunkle

[This post was originally published here , in my Sales Enablement Straight Talk newsletter] Today, I want to delve into the nuances of the systems that support the Building Blocks of Sales Enablement framework. I recognize that this is part of what makes sales performance improvement work complex and overwhelming for some.

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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. Your organization will have a more positive culture, greater confidence in management and stronger innovation and collaboration. Insights Level ($1,495).

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Sales Coaching for Managers: 6 Best Practices

Brooks Group

Effective sales coaching can have a huge impact on your business. The biggest benefit is its contribution to revenue: Sales coaching boosts team performance, with real-time coaching increasing annual revenue by 8%. But some sales organizations lack formal, well-executed sales coaching programs.

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How We Approach Virtual Sales Training to Ensure Results

Force Management

This post is an extension of the Ten Reasons Why Our Sales Training Is Different. The impacts of the pandemic have left many sales leaders to shift priorities and find new ways to equip their sales teams to succeed. Like many companies, we’ve had to refine our sales engagement and delivery process. Read it here.

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

Retaining customers is the number one priority of sales leaders this year, according to the 2025 Sales Leader Report. Heres what you need to know to develop a true customer-centric strategy for your sales team. Follow these seven tips to transform your sales organization to a customer-centric model.

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Sales Training Tips to Help You Reinforce MEDDICC

Force Management

It’s easy to find a sales training company to help you enable your teams. The challenge lies in finding the right sales transformation solution to help you solve the challenges you’re currently facing and drive the outcomes you need. Google it and you’ll find plenty of options that run the gamut of experience and cost.