Strategic Account Management Association
SEPTEMBER 11, 2020
In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!
Upland
JUNE 15, 2023
You know that you need to find the best account planning software for your team. A technology that doesn’t integrate well into your processes and has poor adoption with your team is an issue, and it’s often too late once you’ve chosen the software to go back on it. But not all software is created equal. But how do you do it?
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Hubspot Sales
AUGUST 7, 2024
I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Benefits of Using a SaaS CRM The Best SaaS CRM Software Finding the Perfect CRM for Your SaaS Company What Is a SaaS CRM? User Experience.
Strategic Account Management Association
FEBRUARY 2, 2021
Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. But when we need to buy next-generation yield management tools for a new 5 nanometer process fab? These mixed results are not surprising.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? The importance of collaboration when managing agile projects. The key is engagement.
Upland
MAY 18, 2023
Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. And it should almost always look different to their strategy for smaller accounts. There are many reasons for this.
Upland
FEBRUARY 29, 2024
A lthough change can be scary, difficult and potentially costly if not managed correctly, it is ultimately the key to achieving higher win rates, championing large buying groups, and growing revenue. A key piece to accomplishing that simplified approach is an effective change management plan, and consistent ongoing execution.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group
No matter what industry you’re in – whether it’s product management, software, or manufacturing – you’re going to benefit from incorporating supplier diversity into your dynamic strategy.
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