ProlifIQ

DECEMBER 18, 2024

By leveraging AI, you can provide all stakeholders with a consistently excellent product, regardless of the individual account executive’s commitment or diligence. By staying ahead of these signals, account managers can proactively address concerns and strengthen the relationship.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Red Star Kim

AUGUST 7, 2023

So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. The management team awards prizes to those who’ve taken the tech-free culture on board and come up with a creative past time.

Communication 130

Communication Management Value Proposition Stakeholders 130

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. In addition, they're cross referenced with related KPIs which is useful when looking to appeal to multiple stakeholders. B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. The Measurement. Bernard Marr.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Hubspot Sales

FEBRUARY 21, 2025

Champions mid-level roles like Content Managers who feel the problem firsthand. A basic spreadsheet works better than complex CRM systems when youre managing 20-30 accounts. Build relationships with multiple stakeholders. Instead, develop relationships with multiple stakeholders who influence the buying decision.

Value Proposition 52

Value Proposition Stakeholders Decision-making Prioritization 52

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. Your value proposition. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Make Sure Your Value Proposition Is Mutually Beneficial. Field of Play.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Miller Heiman Group

APRIL 9, 2019

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Develop a Situation Appraisal.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Peter Simoons

FEBRUARY 13, 2022

In a recent round of feedback for one of our Alliance Masterclass, one of the participants concluded that alliance management is not Rocket Science and then others chimed in. They felt that the principles of alliance management are rather simple. Indeed, alliance management is not Rocket Science and its principles are simple!

Management 98

Management Value Proposition Stakeholders Onboarding 98

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Enterprise sales involve selling goods or services to large businesses or organizations, often resulting in long-term, high-value contracts.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. GRAHAM Different stakeholders will value different things.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman sales process incorporates methodologies for opportunity management, stakeholder engagement, and solution selling.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. The B2B buying journey is getting longer and more complex.

Value Proposition 109

Value Proposition Procurement Decision-making Stakeholders 109

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Are you moving to account management from a different profession? Your manager hired you.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Basic alignment on value drives priority, success, and a long-term partnership. October 11, 2021.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Prepare integrated campaigns. This is an ongoing dialogue.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

OCTOBER 14, 2019

Most businesses put their buyers and purchasing managers on the frontlines of buying situations — but they’re not actually qualified to make any buying decisions. Don’t waste your time developing relationships with buyers or purchasing managers, no matter how convenient or comfortable it may feel. Get face to face with decision makers.

B2B 138

B2B Value Proposition Decision-making Sales 138

Peter Simoons

OCTOBER 24, 2021

In our conversation I was looking for the alliance value proposition and in particular, learning what the value was for the end-user and for each of the parties involved. The value proposition was a foundational element of the overall goal of the alliance. Assign an Alliance Manager. Communicate!

Value Proposition 98

Value Proposition Government Communication Stakeholders 98

Hubspot Sales

APRIL 22, 2021

This leaves stakeholders across operations, finance, and sales without a scalable, automated solution and causes frustration among reps when their paychecks don’t match expectations due to mismatched spreadsheets. QuotaPath’s product is a commission tracking and compensation management solution for revenue teams. Image Source.

Finance 118

Finance Value Proposition Sales Leadership CRM 118

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Hubspot Sales

MAY 17, 2023

It informs your understanding of the appropriate tone to use, the relevant benefits to highlight, and the ultimate basis of an effective value proposition. Be willing to ask the questions you need to have a fleshed-out enough picture to structure an effective, personalized value proposition.

Value Proposition 130

Value Proposition Stakeholders Facilitation Communication 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

Nutshell

MARCH 15, 2021

Sales multithreading is the process of connecting with multiple stakeholders at the companies you hope to sell products and/or services to. stakeholders on the purchasing side. With sales multithreading, key stakeholders are identified at the beginning of the sales process and sold to simultaneously, minimizing this problem.

Sales 141

Sales Stakeholders Decision-making Facilitation 141

Red Star Kim

JUNE 7, 2023

Mishcon Future builds on its reputation as trusted advisors, drawing on its innovation ecosystem, including MDR Group businesses such as MDR Brand Management , digital transformation specialists MDRxTech and in-house accelerator, MDR Lab. Thanks to Pinsent Masons Ireland for hosting in their fabulous offices on a former studio site.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

AUGUST 28, 2023

But understanding and being able to succinctly explain your business‘s value proposition aren’t enough. Determine if you’ll have to get both your prospect's and your prospect‘s manager’s approval early on. Engaging all relevant stakeholders from the beginning of the sales process is critical. Do they manage their budget?

Value Proposition 98

Value Proposition Decision-making Stakeholders Sales 98

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. You can work with your stakeholders in real time to unlock conversations, insights and ideas. Designing and producing the solution.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

MAY 1, 2021

As a key account manager, you not only need to keep your clients, you need to keep them profitable. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. Besides, the biggest part of a key account managers job is to keep clients happy and loyal.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

Hubspot Sales

MAY 19, 2020

website smart content, targeted ads, social media, personalized email) that matches the same value propositions that Sales is using. Take the time upfront to research the customer stakeholders, their place on the organizational chart, personal goals, and the level of influence they each have. By deploying marketing (e.g.

Decision-making 119

Decision-making Management Acquisition Value Proposition 119

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). This also manages everyone’s expectations. How would you describe strategy to stakeholders? The golden circle (another dot?)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Brooks Group

MARCH 7, 2024

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Understanding Procurement Manager Challenges Procurement managers are in a unique position. Is this deserved?

Procurement 88

Procurement Management Decision-making Sales Training 88

Account Manager Tips

MAY 1, 2021

As an Account Manager, there's always something to negotiate. List all your opportunities (even if they're only an idea at this point) and their value including a priority and due date. Even if you use a CRM, tracking your opportunities with a project management tool is a great idea. Successful Sales Negotiation Strategy.

Negotiation 130

Negotiation Suppliers Sales Decision-making 130

Hubspot Sales

JULY 6, 2021

They focus within their departments to promote sales enablement , manage their teams, and ensure that goals are met. Communicate with executives and key stakeholders about revenue stream performance. Ensure that sales teams understand the value propositions to give to target audiences to ensure revenue generation.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126