article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!

CXM 520
article thumbnail

What Does Value Selling For SaaS Companies Mean In 2023

Customer Think

More than 90% of sales employees in B2B SaaS companies face the challenge of value management and value selling. A Value Management survey conducted in 2020 found that 82% of B2B SaaS companies customers ask for value tools, beyond what the business is already offering.

article thumbnail

Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander

SBI

And you’ll even get insight into how to transition from product-led to value selling. The Frugalnomics Survival Guide is one of those books you’ll want to come back to again and again as you head down the path to true value selling. No one likes to spend money, especially precious and limited budgets.

article thumbnail

How to Tackle 8 Manufacturing Sales Challenges

Brooks Group

Sales professionals need to differentiate their products or services and effectively communicate their unique value propositions to stand out from the competition. Value Selling Technique: A value selling approach involves deeply understanding the customer’s business, objectives, and pain points. Challenge 4.

article thumbnail

How to Do Both High-Volume and High-Value Selling

SBI

How to Do Both High-Volume and High-Value Selling. Outbound sales organizations continuously struggle to achieve the balance between high- volume calling and high- value calling. It’s a tremendous management challenge to know when you’ve hit that point, when adding more volume just adds more cost. Techtarget.

article thumbnail

How to Help Your Sales Team Give More Impactful Product Demos

Force Management

The product demo is an important part of any sales process, but they can also be a tricky stage to navigate while maintaining a value selling approach. That can be a difficult balance to strike, especially when selling complex technical solutions. The demo is a time to discuss both.

article thumbnail

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool

SBI

Mediafly Launches JumpStart ROI, Empowers Sellers with Fast Access to Affordable, Usable, Scalable Value-Selling Assessment Tool. We build the car and help start the engine; the keys belong to the solution provider, allowing them to self-maintain and evolve the value assessment tool over time. CHICAGO – July 29, 2020 .