Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

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Marketing Decision-making Advertising Media 71

Customer Think

JULY 11, 2024

In the dynamic world of B2B marketing, two prominent strategies have gained significant traction: Inbound Marketing and Account-Based Marketing (ABM). This comprehensive guide aims to compare Inbound Marketing and ABM across various aspects to help businesses determine the best strategy for […]

Marketing 64

Marketing B2B Digitalization 64

Customer Think

MAY 21, 2024

Seeking new growth opportunities, you identify a promising chance to enter additional markets. Expanding into these markets could boost growth and revenue and solidify your brand’s global presence. It’s a familiar scenario: your business has seen exceptional growth within a specific region.

Marketing 69

Marketing Digitalization 69

Customer Think

AUGUST 28, 2024

The ultimate objective of marketing is to drive revenue growth, and marketers understandably focus most of their efforts on increasing revenues from their company’s current business. Some companies have a vibrant core business that provides plenty of growth.

Profitability 72

Profitability Marketing Digitalization 72

Flevy

APRIL 20, 2022

How do we acquire quality, actionable Market Intelligence for emerging markets ? good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Strategic Asset.

Marketing 119

Marketing Decision-making Facilitation Supply Chain 119

Customer Think

SEPTEMBER 11, 2024

In the competitive world of B2B SaaS marketing, it’s easy to make missteps that hinder growth. While SaaS marketers are often focused on driving leads, increasing brand awareness, and boosting conversions, many unknowingly fall into common traps that limit their success.

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B2B Marketing Digitalization 64

The Center for Sales Strategy

AUGUST 12, 2024

In this episode, we're exploring how a company successfully aligned its sales and marketing teams to maximize the efforts of its sellers. Both bring such great points to the table, like: Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment.

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Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

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Marketing Digitalization Customer Experience 131

Help Scout

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

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Marketing Customer Value 98

Insightly

AUGUST 27, 2024

As we move deeper into the 21st century, the landscape of marketing automation is experiencing a profound transformation—largely driven by continued advancements in artificial intelligence (AI). AI is not only enhancing marketing efficiency but also revolutionizing how brands engage with their audiences.

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Marketing e-Learning Artificial Intelligence Decision-making 52

Customer Think

SEPTEMBER 6, 2024

The contribution of Marketing to any business, is in the generation of profitable revenue. Thus marketing must ultimately be measured by the amount of […] The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers.

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Shareholders Marketing Profitability Digitalization 69

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Introducing three free marketing seats for Nutshell Pro customers and above! Nutshell is here to help sales and marketing teams work better together.

Marketing 71

Marketing CRM Management Sales 71

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

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B2B Marketing 118

Customer Think

JULY 9, 2024

In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. However, leveraging marketing analytics effectively can be fraught with challenges.

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B2B Marketing Business Growth Digitalization 111

ACT

SEPTEMBER 4, 2024

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry ? Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work. Let’s discuss a few real-world examples.

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Marketing Artificial Intelligence Decision-making CRM 52

NG Data

AUGUST 26, 2024

The Nielsen article highlights the shifting paradigms in digital marketing, particularly the move away from third-party cookies towards more secure and reliable identifiers like hashed emails for tracking and personalizing digital ads.

Advertising 52

Advertising Digitalization Marketing Media 52

Customer Think

NOVEMBER 24, 2022

So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].

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Customer Think

SEPTEMBER 24, 2024

This involves: Deep customer research to understand pain points with current solutions Analysis of market trends and emerging technologies Identifying underserved segments within the existing market to find your best beachhead At Pointillist, for example, […]

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Marketing Innovation Digitalization Leadership 69

Groove HQ

OCTOBER 8, 2024

Not sure if and how it applies to your small business marketing campaigns? But AI can be a useful and low-cost […] The post How To Use AI for Small Business Marketing appeared first on Groove Blog. If so, you’re not alone. And there’s no one right answer for everyone.

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Small Business Marketing 59

SBI Growth

SEPTEMBER 12, 2024

In this blog post, we take a deep dive into the insights uncovered from market leaders who defy the median and succeed amidst challenging markets. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.

Profitability 71

Profitability Marketing B2B Organization 71

Nutshell

MAY 8, 2023

One of the most valuable types of tools CRMs can integrate with is email marketing platforms. But what’s the benefit of your CRM integrating with email marketing platforms, and what should you consider when setting up that integration? Table of Contents Why use a CRM with your email marketing? Read on to learn more.

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CRM Marketing Software Software 118

NG Data

SEPTEMBER 5, 2024

While traditionally, larger market share was linked to higher profitability due to efficiency, market power, and quality perception, digital advancements have altered this dynamic. The findings suggest that while market share still matters, its impact on profitability is reduced for highly digitalized firms.

Marketing 52

Marketing Profitability Digitalization 52

Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously.

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Marketing B2B Communication Digitalization 69

Customer Think

SEPTEMBER 10, 2024

In today’s fast-paced digital world, businesses must leverage online marketing strategies to stay competitive. Digital marketing companies play a crucial role in helping businesses enhance their online presence, engage with their target audience, and drive sales.

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Digitalization Marketing Media Sales 64

Customer Think

JUNE 4, 2024

A recent article in the Chartered Institute of Marketing’s (CIM) on-line magazine “Catalyst,” seems to question the use of ROI (Return on investment) as a Marketing tool.

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Marketing Advertising Management Digitalization 69

May Phoo Pan

MARCH 18, 2024

Why Full-Stack Skills are the New Norm The digital marketing landscape is a dynamic beast, constantly evolving and demanding new skillsets from professionals. In the past, marketing teams were often siloed, with specialists dedicated to specific areas like SEO, content marketing, or social media.

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Marketing Media Digitalization 52

SBI Growth

NOVEMBER 7, 2024

Productivity is boosted when teams better anticipate buyer behaviors, streamline processes, and respond effectively to market changes. Optimizing your GTM strategy for efficiency is essential for success, as is recognizing the impact of productivity.

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Marketing Prioritization Sales Sales Training 62

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

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B2B Marketing Digitalization 122

ACT

NOVEMBER 5, 2024

That’s where social media marketing and management tools come in. In this article, we’ll discuss four essential social media marketing tools that will help you generate awareness, attract leads, and boost sales for your small business. The right tools will help you stay organised, save time, and focus on growing your business.

Small Business 52

Small Business Media Marketing Co-Creation 52

Revegy

MARCH 18, 2024

According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions.

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