Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Become market makers. Panelists: the three experts of SAM.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Nutshell

AUGUST 12, 2024

Rest assured, there’s no mind-reading involved – this is simply the result of behavioral marketing. In this post, we’ll cover the basics of behavioral marketing and segmentation, why it’s important, and strategies for implementing it into your marketing plan. Table of Contents What is behavioral marketing?

Marketing 126

Marketing Decision-making Advertising Media 126

Strategic Account Management Association

AUGUST 6, 2021

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Strategic Account Management Association

FEBRUARY 23, 2021

By Arun Sharma, Professor, Marketing, Miami Herbert Business School, University of Miami. marketing, R&D, finance) and external-facing departments (geographic and product market). marketing) and the market in which they operate (e.g., To learn more, or to register, visit the conference website. Latin America).

Telecommunications 520

Telecommunications Decision-making Account Management Organization 520

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

Account Management 591

Account Management Innovation Co-Creation Organization 591

The Center for Sales Strategy

AUGUST 12, 2024

In this episode, we're exploring how a company successfully aligned its sales and marketing teams to maximize the efforts of its sellers. Both bring such great points to the table, like: Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment.

Marketing 127

Marketing Sales 127

Strategic Account Management Association

MARCH 29, 2022

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.

Account Management 520

Account Management Profitability Management Marketing 520

Strategic Account Management Association

MARCH 29, 2022

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

Account Management 520

Account Management Profitability Management Marketing 520

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Strategic Account Management Association

JANUARY 25, 2022

To do this, my team and I had to bring meaningful data that showcased the impact of the disease burden in the national market and in the customer’s health system. With support from the Pfizer marketing lead, we developed educational materials for patients and providers on the disease state that could be shared with patients.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

OCTOBER 26, 2021

Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey. She is the owner and founder of Cosawi and also a Principal at The Summit Group.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

B2B 118

B2B Decision-making Media CRM 118

Holden Advisors

OCTOBER 7, 2021

Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. Let’s say by tracking improved efficiency, or reduce staff time required, or maybe faster time to market with a new product or a marketing campaign.

Procurement 369

Procurement Manufacturing Negotiation Stakeholders 369

LinkedFusion

DECEMBER 5, 2024

Whether youre a startup owner, a marketer, or an established entrepreneur, LinkedIn marketing is the key to unlocking new opportunities. In this guide, well show you exactly how to use LinkedIn for business and why LinkedFusion is the tool you need to crush your marketing goals. 80% of B2B leads come from LinkedIn.

Marketing 40

Marketing Decision-making B2B Business Growth 40

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CuebridgeCX offers out-of-the-box customer experience management (CXM) solutions and value-based go-to-market services. Per Forrester, 84 percent of firms aspire to be leaders. The post Got CXM?

CXM 520

CXM Account Management Customer Experience Management 520

Strategic Account Management Association

OCTOBER 28, 2020

The 2020 award winners pushed into new market segments, put themselves on their customers’ C-level agenda, and broke into geographies in which they’d never done business. But what these companies share in common is C-level commitment to the strategic accounts approach paired with incredible vision and execution from top to bottom.

Co-Creation 520

Co-Creation Global Accounts Account Management Profitability 520

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Sales Gravy

MARCH 25, 2025

A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The goal is to make them nod in agreement before they realize theyre reading a marketing pitch. Offer timely webinars on pain points you see trending in your market. or Has rapid growth left your culture in shambles?

B2B 87

B2B Leadership Decision-making Facilitation 87

Holden Advisors

NOVEMBER 3, 2021

Collaborates with marketing to develop internal and external value messages. To avoid leakage, the pricing division should act as a cross-functional, strategic team who: Has a deep understanding about the product offering. Is aware of costs and constraints like the finance team. It’s a big job that shouldn’t be shrugged off.

Procurement 369

Procurement Finance Construction Government 369

Holden Advisors

FEBRUARY 1, 2022

In doing so, they regularly communicate their value, keep up with market trends, and are able to grow by staying attuned to the changing needs of their customers. But you do have to allocate the time and resources to: Study the market, your customers, and the economy in order to deliver one-of-a-kind customer experiences.

Decision-making 369

Decision-making Communication Customer Experience Marketing 369

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. The CRM market size is expected to grow to $262.74 You could say that CRMs are built by SaaS for SaaS (since every CRM uses its own product), even though they market to all businesses. User Experience.

CRM 115

CRM Software Software Onboarding 115

Hubspot Sales

JULY 30, 2024

Social media and word-of-mouth are the most popular marketing channels for entrepreneurs. If our research is any indication, most entrepreneurs prefer to lean on scrappier, more grassroots brands of marketing to get the word out about their businesses. 31% referenced email marketing. 21% referenced video marketing.

Finance 105

Finance Investors Media Marketing 105

Hubspot Sales

SEPTEMBER 4, 2024

With this data, your marketing team can personalize emails and other content , your sales reps can anticipate customer needs and proactively pitch them, and your commerce team can personalize web content. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads. Pros of HubSpot Robust freemium plan.

CRM 105

CRM Software Software Marketing 105

Hubspot Sales

SEPTEMBER 6, 2024

My recommendation for this : Teams with access to the Enterprise versions of the HubSpot Sales Hubs and HubSpot Marketing Hub have access to AI-powered lead scoring. AI lead scoring tools can help you tell the difference up front, before you’ve committed too much of your most valuable resource: time. Want some quick wins?

Sales 115

Sales Negotiation Prioritization Communication 115

Hubspot Sales

SEPTEMBER 12, 2024

Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

B2B 116

B2B B2C Decision-making Software 116

Strategic Account Management Association

MARCH 2, 2022

Given the competitive job market, demonstrating that our business is invested in fostering a multi-generational, multicultural and inclusive environment is absolutely going to help the organization stand out, attract the right talent and create an environment where top talent is going to want to stay. Here are three best practices. #1:

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Hubspot Sales

AUGUST 7, 2024

Each sales demo environment should be built up around the basics: Who is the target audience, and what story are you selling to the market? With a thorough analysis of each call, you’ll learn more about your prospects and the evolving market, getting you closer to the perfect pitch.

Sales 104

Sales Software Software Stakeholders 104

Luminas Strategy

MARCH 17, 2025

The truth is, in a market where disruption is the constant, the old models of customer engagement just dont work anymore. <gulp> The Fragility of Isolated Success Many businesses even some with impressive market share operate on a foundation of isolated success. We’re beyond the era of customer satisfaction.

Organization 81

Organization Co-Creation Innovation Decision-making 81

Hubspot Sales

AUGUST 20, 2024

For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Here is the tiered structure for Marketing Hub. In the 20 years since its founding, Apple had expanded from different models of their Apple computer to the accessory market as well.

Decision-making 111

Decision-making B2C B2B Software 111