Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Strategic Account Management Association

FEBRUARY 23, 2021

By Arun Sharma, Professor, Marketing, Miami Herbert Business School, University of Miami. marketing, R&D, finance) and external-facing departments (geographic and product market). marketing) and the market in which they operate (e.g., To learn more, or to register, visit the conference website. Latin America).

Telecommunications 520

Telecommunications Decision-making Account Management Organization 520

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Customer Think

JULY 11, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 113

Marketing Sales Leadership Leadership Sales 113

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 118

B2B Marketing 118

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Strategic Account Management Association

MARCH 29, 2022

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.

Account Management 520

Account Management Profitability Management Marketing 520

Strategic Account Management Association

MARCH 29, 2022

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

Account Management 520

Account Management Profitability Management Marketing 520

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 124

Media Digitalization Marketing Business Growth 124

Customer Think

JULY 9, 2024

In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. However, leveraging marketing analytics effectively can be fraught with challenges.

B2B 111

B2B Marketing Business Growth Digitalization 111

Strategic Account Management Association

JANUARY 25, 2022

To do this, my team and I had to bring meaningful data that showcased the impact of the disease burden in the national market and in the customer’s health system. With support from the Pfizer marketing lead, we developed educational materials for patients and providers on the disease state that could be shared with patients.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Communication Digitalization 130

Strategic Account Management Association

OCTOBER 26, 2021

Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey. She is the owner and founder of Cosawi and also a Principal at The Summit Group.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

The Center for Sales Strategy

AUGUST 12, 2024

In this episode, we're exploring how a company successfully aligned its sales and marketing teams to maximize the efforts of its sellers. Both bring such great points to the table, like: Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment.

Marketing 97

Marketing Sales 97

Holden Advisors

OCTOBER 7, 2021

Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. Let’s say by tracking improved efficiency, or reduce staff time required, or maybe faster time to market with a new product or a marketing campaign.

Procurement 369

Procurement Manufacturing Negotiation Stakeholders 369

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CuebridgeCX offers out-of-the-box customer experience management (CXM) solutions and value-based go-to-market services. Per Forrester, 84 percent of firms aspire to be leaders. The post Got CXM?

CXM 520

CXM Account Management Customer Experience Management 520

Strategic Account Management Association

OCTOBER 28, 2020

The 2020 award winners pushed into new market segments, put themselves on their customers’ C-level agenda, and broke into geographies in which they’d never done business. But what these companies share in common is C-level commitment to the strategic accounts approach paired with incredible vision and execution from top to bottom.

Co-Creation 520

Co-Creation Global Accounts Account Management Profitability 520

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

SBI Growth

FEBRUARY 13, 2024

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink their growth strategies for the near and distant future.

Marketing 126

Marketing 126

Holden Advisors

NOVEMBER 3, 2021

Collaborates with marketing to develop internal and external value messages. To avoid leakage, the pricing division should act as a cross-functional, strategic team who: Has a deep understanding about the product offering. Is aware of costs and constraints like the finance team. It’s a big job that shouldn’t be shrugged off.

Procurement 369

Procurement Finance Construction Government 369

Holden Advisors

FEBRUARY 1, 2022

In doing so, they regularly communicate their value, keep up with market trends, and are able to grow by staying attuned to the changing needs of their customers. But you do have to allocate the time and resources to: Study the market, your customers, and the economy in order to deliver one-of-a-kind customer experiences.

Decision-making 369

Decision-making Communication Customer Experience Marketing 369

Strategic Account Management Association

MARCH 2, 2022

Given the competitive job market, demonstrating that our business is invested in fostering a multi-generational, multicultural and inclusive environment is absolutely going to help the organization stand out, attract the right talent and create an environment where top talent is going to want to stay. Here are three best practices. #1:

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Force Management

OCTOBER 31, 2024

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164).

B2B 100

B2B Marketing Organization Customer Success 100

Upland

FEBRUARY 17, 2023

Churn With over 500,000 jobs added recently added to US, the job market does not look like it will be slowing down anytime soon. Sellers can leverage account-based selling to: Target the accounts that matter based on their ideal customer profile Pull in resources from their greater revenue team (marketing and customer service, etc.)

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. And, finally, Nigel highlights the rise of the revenue team. It’s unclear how companies will bring on AI.

Software 221

Software Software Account Planning Account marketing 221