Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 100

Media Marketing B2C Stakeholders 100

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Showpad

SEPTEMBER 1, 2020

One critical success factor is meeting your expectations as an executive stakeholder or sponsor. The downside is even more significant, as the majority of organizations only achieves some of their stakeholders’ expectations and don’t move the needle at all. Training and onboarding efficiency up to 25%: Reduced onboarding time.

Sales 132

Sales Onboarding Stakeholders Leadership 132

Brooks Group

APRIL 17, 2025

Onboard Customers Set customers up for success from day one with clear guidance and support. Develop ability to identify and engage all stakeholders and their unique priorities. Long-Term Planning Build understanding of customers industry, market trends, and competitive landscape.

Supply Chain 52

Supply Chain Sales Training Sales Suppliers 52

Arpedio

APRIL 3, 2023

How Eagle Eye Achieved 4X Faster Employee Onboarding Download full case study About Eagle Eye Eagle Eye offers a loyalty and promotions omnichannel SaaS platform that enable companies to connect all aspects of the customer journey in real time. Superior together.

Onboarding 52

Onboarding Account Management Account Planning Stakeholders 52

Hubspot Sales

AUGUST 26, 2020

Account-based selling typically encompasses all the following functions of your business: Marketing. Your marketers and salespeople pinpoint vital stakeholders within the target company. Executives at your firm may also interact personally with critical stakeholders of the target account. Customer Success. Image Source.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

DemandFarm

DECEMBER 27, 2024

Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units. Relationship Mapping Visualize stakeholder connections and influence within an organization. Cognism Cognism helps with sales acceleration for mid-market and enterprise companies.

Key Account Management 52

Key Account Management Stakeholders Sales Account Planning 52

DemandFarm

NOVEMBER 27, 2024

“The leads shared by marketing this month is a gold mine!” “We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. Why is RevOps Valuable for KAMs?

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Upland

SEPTEMBER 1, 2023

Adaptive Strategy: Guided Selling, backed by a well-merged methodology, remains adaptable to evolving market dynamics and customer preferences while maintaining core consistency. This approach extends beyond the sales department to include marketing, customer support, and other key stakeholders.

Decision-making 195

Decision-making Stakeholders Customer Experience CRM 195

Hubspot Sales

MARCH 3, 2020

Juggling all of these tasks — keeping your key stakeholders' attention and getting their buy-in, logging and organizing key information, and drafting deliverables — is complicated and can get more complex as your company grows. Have regular check-ins with key stakeholders. If you’re a salesperson this sounds familiar, doesn’t it?

Management 115

Management Stakeholders Onboarding Decision-making 115

DemandFarm

JANUARY 12, 2025

These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. The lack of alignment among sales, marketing, and customer success teams results in inconsistent customer experiences, missed revenue opportunities, and operational bottlenecks. What is RevOps?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Hubspot Sales

SEPTEMBER 22, 2020

The wedge that creates this gap between expectations and reality comes in the shape of legacy sales software that pulls ambitious sales leaders away from doing the work they love and traps them in endless cycles of manual data entry, double-checking reports, and meandering meetings aimed at resolving misalignment with marketing.

Software 126

Software Software CRM Sales 126

Showpad

MARCH 11, 2021

Onboarding can be complicated. Getting your revenue teams up to speed can be a challenge in its own right, but with the right software and tools, you can create an efficient onboarding program that sets everyone up for success. For me it was having beautifully branded pages that made people excited to use Showpad during onboarding.

Onboarding 52

Onboarding Brainstorming Remote Working Facilitation 52

Hubspot Sales

MARCH 18, 2019

Obviously, you still want to provide excellent customer service and support to promote word-of-mouth marketing and high retention rates.). A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Can you "land and expand"?

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Hubspot Sales

DECEMBER 6, 2022

Here, you'll learn how to successfully work with your business ecosystem at every stage of the sales process — from prospecting to customer onboarding. Build market awareness and generate leads. Get onboarding help. Build market awareness and generate leads. What is a business ecosystem? Research your business ecosystem.

Onboarding 128

Onboarding Decision-making Organization CRM 128

Clarity Engagement Solutions

FEBRUARY 12, 2021

We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. In fact, we now see a NEW NORMAL appearing.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Insightly

APRIL 28, 2021

Over the past year, marketing teams have become increasingly remote, asynchronous, and autonomous. As marketing functions have increased their scope of responsibility, teams have become fragmented. Now, even a small startup marketing team might consist of: A marketing director. A content marketer.

Management 84

Management Remote Working Onboarding Software 84

Clarity Engagement Solutions

FEBRUARY 12, 2021

Companies have had to change habits to engage with customers as have healthcare stakeholders. The shift to digital marketing and sales has levelled the playing field among companies and their competitors as restrictions on access have continued and everyone is utilizing the same channels and processes. Sounds like a lot?

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Hubspot Sales

JUNE 5, 2019

Built-in trust: If your channel partner is already well-known within a market or vertical, you don’t have to do the work of establishing a brand presence. Rapid testing: Channel partners let you experiment with new customer bases, products, packages, promotions, and/or marketing campaigns in a low-stakes environment. Consultants.

Sales 111

Sales Retail Onboarding Stakeholders 111

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. 3) How many customer stakeholders are involved in our average deal?

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Showpad

JUNE 20, 2022

“Event-based marketing used to be huge. That’s Connor Fassnacht , Digital Marketing Lead for the Americas at Corian® Design , a DuPont Company. To contend with the large, complex buying journeys that are common in the world of enterprise sales, they use account-based marketing (ABM). . The average time spent on page is over 3.5

Stakeholders 98

Stakeholders Retail Sales Leadership Onboarding 98

Hubspot Sales

MARCH 15, 2019

Due diligence and market research are essential in the early stages. Too much competition : If the market is already saturated, and there are already plenty of established providers, you're fighting an uphill battle. market research, professional goals, buyer personas ) but also to you personally. You need a strong team.

Decision-making 145

Decision-making Small Business Digitalization e-Learning 145

Account Manager Tips

JULY 9, 2020

A thoughtful 30 60 90 day plan will impress everyone you meet during the job interview process, and your new manager will breathe a huge sigh of relief, knowing you're prepared and ready to take responsibility for your own onboarding. Drive revenue, adoption and market share. Meet: Stakeholder relationships. Measure performance.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Marketing Account Management Leadership 104

Zendesk

APRIL 1, 2022

Say two CSMs call two new customers as a part of the onboarding process. If one agent takes 30 minutes to complete the training while the other takes an hour, there might be a lack of alignment on what defines a successful onboarding experience. CS Ops will often organize metrics into reporting dashboards for corporate stakeholders.

Customer Success 97

Customer Success Logistics Onboarding CRM 97

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. You are also responsible for onboarding and training your partners. To help offset those reduced profits, channel sales is designed to reduce sales, marketing and distribution costs. Garbage out.”

Sales 129

Sales Profitability Onboarding Marketing 129

Hubspot Sales

JULY 25, 2023

A McKinsey report found that companies using AI have experienced the biggest revenue impact in marketing and sales. 29% of marketing and sales teams reported at least a 6% increase in revenue after adopting AI, and 28% reported a decrease in costs. Here are the top ways these professionals use AI to move the needle in their business.

Co-Creation 98

Co-Creation Artificial Intelligence Sales Onboarding 98

Hubspot Sales

OCTOBER 12, 2020

This can include providing necessary details of your onboarding process, or outlining what the decision-making process looks like on their end. Make sure everyone involved in the meeting is clear on what the next steps are to keep the deal moving, and create an actionable timeline for all stakeholders. Classic Pitch Deck. Image Source.

Decision-making 126

Decision-making Media B2B Onboarding 126

ProlifIQ

MARCH 30, 2023

How does the company go to market? Key account planning drives the sales and support teams to document the stakeholders you will be working with. Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. What are the main challenges of the business?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Mike Kunkle

FEBRUARY 5, 2023

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. SIDEBAR: See this post on LinkedIn , where I shared the Deming quote, and the interesting comments that ensued.

B2B 231

B2B Sales Decision-making Negotiation 231

Hubspot Sales

OCTOBER 17, 2022

Be ready to deal with more stakeholders. Companies generally consult more stakeholders when buying during an economic downturn. With more stakeholders involved in buying and a general sense of uncertainty around deals, potential purchases will probably take longer than they would in a sound economy.

Value Proposition 128

Value Proposition Sales Stakeholders Decision-making 128

DemandFarm

DECEMBER 27, 2024

Sales enablement orchestrates product, marketing, and sales alignment while communicating all the amazing work that happens in your company to customers and prospects. Trained on best practices, new products, and evolving market trends. Relationship Intelligence Understanding stakeholder dynamics is critical for large accounts.

Key Account Management 40

Key Account Management Account Management Sales Onboarding 40

Nutshell

APRIL 17, 2018

In an inbound model, sales organization rely on online ads, SEO, and content marketing to attract potential buyers. Sales process tip: Since inbound teams already have leads flowing in through marketing efforts, the first stage in their sales process should be Qualify. Learn more about outbound sales.

Stakeholders 84

Stakeholders Sales B2C B2B 84

Mike Kunkle

FEBRUARY 27, 2023

You may have some formalized elements, such as a great onboarding program, and should strive to get the most critical Building Blocks and systems in place, as you can. A mid-stage, high-tech rocket ship , that due to innovative product-led growth is exploding in the market and growing like a weed.

Sales 130

Sales Onboarding Publishing Transportation 130

Showpad

FEBRUARY 3, 2020

A high-performing Sales enablement program can streamline workflows, inspire marketing collaboration, optimize the Sales process, and most of all, empower reps to notch more wins and deliver a personalized customer experience. . More frequent collaboration with Marketing. Better identification of Sales rep training needs.

Sales 85

Sales Onboarding Decision-making Software 85