Strategic Account Management Association

AUGUST 6, 2021

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Strategic Account Management Association

OCTOBER 26, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. This is where CXM shines. www.cuebridgecx.com.

CXM 520

CXM Account Management Customer Experience Management 520

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Marketing 83

Marketing Media Decision-making Digitalization 83

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing CRM e-Learning Software 171

Strategic Account Management Association

MARCH 2, 2022

We are all in a race to attract, develop and retain top talent for our organizations. 1: Develop targeted marketing, advertising and community outreach activities as a competitive advantage. How people show up on social media tells a lot about a candidate, but it also tells potential recruits a lot about us as an organization.

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Strategic Account Management Association

SEPTEMBER 13, 2021

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Once a deal has been negotiated and closed, your organization must be aligned and agile enough to quickly execute the co-value plan.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. One that I will expand over time from this foundation.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Strategic Account Management Association

JUNE 30, 2021

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Here are some highlights: Organic search 96% prospects locate your site through Google Search key phrases.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Strategic Account Management Association

JANUARY 25, 2022

To do this, my team and I had to bring meaningful data that showcased the impact of the disease burden in the national market and in the customer’s health system. With support from the Pfizer marketing lead, we developed educational materials for patients and providers on the disease state that could be shared with patients.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

FEBRUARY 2, 2021

These challenges mirror those of working remotely inside organizations, including how to onboard new employees, how to maintain cultural cohesion without face-to-face contact and how to enable innovation without regular, unstructured interactions.

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Hubspot Sales

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs).

B2B 118

B2B Decision-making Media CRM 118

Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. 3% in UK and 1.6%

Marketing 130

Marketing Financial Services B2B Media 130

Hubspot Sales

AUGUST 20, 2024

For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Here is the tiered structure for Marketing Hub. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s.

Decision-making 111

Decision-making B2C B2B Software 111

Strategic Account Management Association

SEPTEMBER 22, 2020

To grow your IDN customer relationships, you need to understand how the health care market is changing and where your organization fits into the ever-evolving health care ecosystem. At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Upland

FEBRUARY 17, 2023

It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. A buying group is a clear indication that a business is taking a solution seriously, and it is the buying group that influences the decision of those higher up in the organization.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Strategic Account Management Association

OCTOBER 14, 2021

This is the crux of the article: to reveal what I believe to be the optimal way to organize the customer in CRM with a goal of getting the most from our strategic account planning tools. Standard Option #1: Map the entire organization into one account as shown in Figure 2. If not, it is wise to create one. corporate) and “child” (i.e.,

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Hubspot Sales

SEPTEMBER 6, 2024

After our own chatbot implementation, we conducted a quick evaluation and found the total time saved amounted to an entire full-time equivalent (FTE) — I think this is a very positive result that would be even more profound in larger organizations or those with high-traffic web properties. Want some quick wins?

Sales 115

Sales Negotiation Prioritization Communication 115

Sales Gravy

MARCH 25, 2025

A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. The goal is to make them nod in agreement before they realize theyre reading a marketing pitch. Offer timely webinars on pain points you see trending in your market. or Has rapid growth left your culture in shambles?

B2B 86

B2B Leadership Decision-making Facilitation 86

The Center for Sales Strategy

SEPTEMBER 6, 2023

Are you frustrated with the challenges of finding top talent for your organization? In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

Banking 127

Banking Marketing Sales Organization 127

Brooks Group

MARCH 27, 2025

According to a study of over 1,300 organizations, 84% of organizations that focused on improving customer experiences increased their revenue. To be fully effective, a customer-centric approach must go beyond the sales department to include your customer service, marketing, and account management teams.

Account Management 89

Account Management Sales Sales Training Profitability 89

Sales Gravy

SEPTEMBER 19, 2024

In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. Proficiency Framework: Organizations that excel in training have a clear framework for progression—from theory to practice and application.

Sales Training 98

Sales Training Marketing Sales Onboarding 98

Holden Advisors

SEPTEMBER 21, 2021

In our experience, the real problem boils down to one thing—the inability to create and build a business vision that propels your customer’s organization to embrace change. Top-performing strategic account managers get this. They sell potential. 4 Remember Prospect Theory—risks, such as loss of career security, carry outsized impact.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Mike Kunkle

AUGUST 19, 2024

These systems are interrelated, interconnected, and symbiotic, forming the backbone of a maximized go-to-market machine. However, there are nuances in their application that vary based on the specific context and needs of an organization. In terms of context, market dynamics (and changes in Buyer Acumen) affect sales processes.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Hubspot Sales

SEPTEMBER 4, 2024

This organizes your data and gives you a CRM your business can grow with. Enhances Data Organization CRMs consolidate customer data in one location. This organization saves the time you’d otherwise waste gathering scattered data. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads.

CRM 105

CRM Software Software Marketing 105

Hubspot Sales

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. You told me your organization is risk-averse. Read on to hear my tactics for ending a sales email.e

Supply Chain 122

Supply Chain Energy and Utilities Healthcare Sales 122

Hubspot Sales

SEPTEMBER 12, 2024

Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

B2B 116

B2B B2C Decision-making Software 116