Strategic Account Management Association

SEPTEMBER 13, 2021

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Once a deal has been negotiated and closed, your organization must be aligned and agile enough to quickly execute the co-value plan.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. I call out the Demand Gen engine, even though it’s part of the larger Marketing function. One that I will expand over time from this foundation.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Brooks Group

JANUARY 9, 2025

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. Essential Skills for Sales vs. Account Management The specific requirements of each role will vary depending on your companys unique market, environment, and goals.

Account Management 99

Account Management Management Sales Account Growth 99

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 116

Customer Experience Marketing Prioritization Sales 116

Hubspot Sales

SEPTEMBER 6, 2024

After our own chatbot implementation, we conducted a quick evaluation and found the total time saved amounted to an entire full-time equivalent (FTE) — I think this is a very positive result that would be even more profound in larger organizations or those with high-traffic web properties. Want some quick wins?

Sales 115

Sales Negotiation Prioritization Communication 115

Hubspot Sales

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital selling is different, and understanding the difference is critical to every organization that wants to maximize their selling efforts. Digital Marketing. Let's start with digital marketing. Digital Selling.

Digitalization 139

Digitalization Marketing Media Sales 139

Holden Advisors

DECEMBER 6, 2021

This is particularly true in a B2B organization, where prices are negotiated on a deal-by-deal basis and it's not easy to change a list price and have realized prices reflect that same degree of change. This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing.

Negotiation 221

Negotiation Manufacturing Profitability Finance 221

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. 7 Common Barriers to Sales Transformation Barrier 1: Siloed Mindsets and Departments One of the most persistent challenges in many organizations is the presence of siloed mindsets and departments.

Sales 221

Sales Prioritization Innovation Sales Training 221

Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Upland

MAY 4, 2023

A sales velocity equation or formula uses four metrics to help organizations calculate their own sales velocity. When used correctly, this formula can help organizations with their sales forecasting for a specific period of time and bolster their sales efforts. What is sales velocity? Why does sales velocity matter?

Sales 356

Sales Decision-making Organization Negotiation 356

Hubspot Sales

SEPTEMBER 4, 2024

Other team members also have more free time to prioritize higher-value activities. This organizes your data and gives you a CRM your business can grow with. This organizes your data and gives you a CRM your business can grow with. Enhances Data Organization CRMs consolidate customer data in one location.

CRM 105

CRM Software Software Marketing 105

Planview

APRIL 15, 2024

The possibilities feel limitless; however, organizations can’t afford to be aimless. Whether you’re just entering the AI arena or it’s your umpteenth time returning, you’ll need a framework in place to gather ideas and prioritize the best ones, minimize the risk you’ll face, and continually assess your opportunities.

Prioritization 65

Prioritization Decision-making Digital Transformation Digitalization 65

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account Intelligence. Account-based Advertising.

Marketing 109

Marketing Account Management Facilitation CRM 109

Mike Kunkle

AUGUST 19, 2024

These systems are interrelated, interconnected, and symbiotic, forming the backbone of a maximized go-to-market machine. However, there are nuances in their application that vary based on the specific context and needs of an organization. In terms of context, market dynamics (and changes in Buyer Acumen) affect sales processes.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Marketing 133

Marketing Sales Publishing Organization 133

Upland

NOVEMBER 28, 2021

Even when organizations acknowledge their sales reference processes could be better, it can be an overwhelming problem to confront. A well-oiled, traditional customer reference or advocacy program can be an organization’s strongest asset, but launching, revamping, or expanding a traditional program isn’t right for every organization.

Sales 195

Sales B2B Software Software 195

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Sales 122

Sales Meetings Communication Stakeholders 122

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Hubspot Sales

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. The CRM market size is expected to grow to $262.74 User Experience. Long-Term Investment.

CRM 115

CRM Software Software Onboarding 115

SBI Growth

FEBRUARY 29, 2024

Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” Charting your organization’s course to GTM improvement begins with assessing your revenue growth model so you can figure out which areas need to be prioritized and align your executive leadership accordingly.

Prioritization 126

Prioritization Leadership Marketing Organization 126

Hubspot Sales

NOVEMBER 30, 2020

Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. This isn’t to discredit surveys or market research; both deliver critical insights about your customer sentiments and journey. Here’s why.

Marketing 129

Marketing Sales Prioritization Advertising 129

Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. This will enable sales teams to prioritize their efforts and focus on the leads with the highest potential for conversion.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. It’s a classic case of influence without authority.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Hubspot Sales

MARCH 13, 2025

Most organizations have at least five or six processes that warrant unique milestones: Add-on business Renewals Services Maintenance SMB sales Large accounts National accounts Etc. Among the factors to consider for annual goals are team capacity to hit targets, lead generation requirements, territory capacity, and market dynamics.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

SBI Growth

MARCH 6, 2025

In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. This paradox emerged as a central theme in SBIs latest invite-only CEO and CRO Growth Forums.

Prioritization 62

Prioritization Organization Marketing Leadership 62

DemandFarm

JANUARY 12, 2025

These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. Organizations increasingly recognize the inefficiencies caused by siloed operations. In this blog, well explore how RevOps can be the backbone of your KAM strategy. What is RevOps?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

Mike Kunkle

FEBRUARY 27, 2023

In addition, expand your awareness of the disciplines and practices of organizational performance improvement, such as Organization Development. Organization Effectiveness, Organization Behavior, Business Process Management, Six or Lean Sigma, Total Quality Management, and Change Management. The systems don’t change, either.

Sales 57

Sales Onboarding Publishing Transportation 57

Clarity Engagement Solutions

FEBRUARY 7, 2022

As global commercial organizations continue to accelerate the shift from tactical selling to strategic customer engagement and partnership value, they need supporting business processes, tools and technology that can keep up with them. The 1st Industry Cloud Solution on Salesforce to focus exclusively on Strategic Customer Engagement.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Flevy

FEBRUARY 13, 2025

The Selling through Curiosity (STC) Framework is designed to empower sales professionals by prioritizing curiosity-driven interactions. Unlike consultative selling, which also prioritizes customer needs but may not emphasize curiosity as strongly, STC integrates curiosity as a foundational element of every interaction.

Supply Chain 52

Supply Chain Prioritization Digital Transformation Suppliers 52

Hubspot Sales

JULY 7, 2021

When it comes to sales deals, there's always a variety of moving parts such as deal tracking, prioritization, organization, analysis, and more. This is where deal management comes into play — the process by which you can simplify and organize different aspects of your sales deals to improve efficiency, performance, and conversions.

Management 128

Management Artificial Intelligence Prioritization Software 128

Planview

MARCH 19, 2025

Financial services organizations are navigating a rapid pace of change, driven by technological advancements, shifting consumer demands, and the complexity of global economic forces. Technological Advances : Innovations in AI, machine learning, and digital currencies redefine how organizations operate and meet consumer expectations.

Financial Services 52

Financial Services Banking Management Government 52

Flevy

APRIL 6, 2025

The Brand Essence Wheel is a strategic framework that sharpens how organizations articulate who they are, what they stand for, and how they show up in the market. Why Strategy Is Hard: Defining Essence Any organization can slap together a mission statement. Thats an exercise in ruthless clarity and brutal prioritization.

Value Proposition 52

Value Proposition Digital Transformation Leadership B2B 52

Force Management

JANUARY 11, 2022

While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.

Prioritization 119

Prioritization Sales B2B Organization 119

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

B2B 141

B2B Publishing Organization Communication 141

Flevy

JUNE 17, 2021

Organizations pursue these initiatives for a number of reasons—e.g. This approach is instrumental in helping organizations capitalize on growth opportunities locked in M&A deals. The 10 phases of the M&A Growth Framework organized under the 3 timeframes include: Pre-close Planning & Preparation. First 100 Days.

Customer Experience 111

Customer Experience Prioritization Acquisition Banking 111

Upland

NOVEMBER 27, 2023

They aren’t in the market for products or services. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to. All to say, they’re a pretty big deal. One of the most important things in our go-to-market strategy is understanding pressures. Why do they need to act?

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195