Mike Kunkle

AUGUST 19, 2024

[This post was originally published here , in my Sales Enablement Straight Talk newsletter] Today, I want to delve into the nuances of the systems that support the Building Blocks of Sales Enablement framework. I recognize that this is part of what makes sales performance improvement work complex and overwhelming for some.

Sales 269

Sales Sales Training Onboarding Sales Management 269

Upland

MAY 4, 2023

So much so that we created this sales velocity equation to get sales teams moving in the right direction. Sales velocity vs deal velocity – what’s the difference? Deal velocity is how long it takes a deal to get through the sales cycle. Effectively, it’s the same thing as average sales cycle length.

Sales 356

Sales Decision-making Organization Negotiation 356

Strategic Account Management Association

OCTOBER 26, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Mike Kunkle

FEBRUARY 27, 2023

.” Nowhere is this more out of control than in the sales profession and our very own subset of sales enablement. Not All Sales Enablement is the Same Sales enablement is not the same everywhere. (For Not All Sales Enablement is the Same Sales enablement is not the same everywhere.

Sales 57

Sales Onboarding Publishing Transportation 57

Strategic Account Management Association

FEBRUARY 2, 2021

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Figure 2: Buyer and seller perspectives on the challenges of virtual sales interactions. Just 5 percent report no success at all ( Figure 3 ).

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Mike Kunkle

OCTOBER 2, 2022

We’re all in sales, right? I think the answer depends on what you mean by that (intent) and how you define “sales.” I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. It’s targeting (markets, personas, problems).

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It is THE thing that we’re taking to market, and without strong product-market fit, everything is an uphill battle. I call out the Demand Gen engine, even though it’s part of the larger Marketing function.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing CRM e-Learning Software 171

Strategic Account Management Association

SEPTEMBER 13, 2021

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Indicators show that much of the sales process can — and should — be automated through technological advancements. 4: Focus on value.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

MARCH 2, 2022

We are all in a race to attract, develop and retain top talent for our organizations. 1: Develop targeted marketing, advertising and community outreach activities as a competitive advantage. How people show up on social media tells a lot about a candidate, but it also tells potential recruits a lot about us as an organization.

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Strategic Account Management Association

JUNE 30, 2021

He also spent years as a managing consultant for Microsoft’s global consulting organization. First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization.

Digitalization 520

Digitalization Organization Account Management Management 520

Mike Kunkle

AUGUST 8, 2023

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. This is a definite growth killer.

Sales 221

Sales Prioritization Innovation Sales Training 221

Brooks Group

MARCH 6, 2024

Sales effectiveness is your sales professionals’ ability to achieve their goals and objectives efficiently and successfully. Sales effectiveness also corresponds with the return your organization gets from its sales investment. That’s in part because they’re not focusing on the right metrics.

Organization 90

Organization Account Management Sales Sales Training 90

Upland

FEBRUARY 17, 2023

Buying groups have changed the world of B2B sales. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Here are a few additional challenges buying groups pose to sales teams. Here are a few additional challenges buying groups pose to sales teams.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 112

Customer Experience Marketing Prioritization Sales 112

Holden Advisors

SEPTEMBER 21, 2021

Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. In a review of 50,000 B2B sales calls, tech company Gong.io What’s standing in your way?

Decision-making 435

Decision-making B2B Profitability Account Management 435

Upland

NOVEMBER 28, 2021

Get more sales references without launching a traditional reference program. Even when organizations acknowledge their sales reference processes could be better, it can be an overwhelming problem to confront. Why are targeted sales reference important? A pragmatic approach to sales references. New software?

Sales 195

Sales B2B Software Software 195

Strategic Account Management Association

OCTOBER 14, 2021

While the CRM is designed to enable the work of the sales and account management team by recording pertinent information about the customer, I think of it mainly as a bridge to the account planning tool, where the best SAMs live and breathe. Standard Option #1: Map the entire organization into one account as shown in Figure 2.

Account Planning 520

Account Planning CRM Account Management Decision-making 520

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Mike Kunkle

NOVEMBER 26, 2022

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Access to a Growing Library of 4+ Hours of Video Content , teaching the Building Blocks of Sales Enablement framework. Why did we build the course this way?

Sales 233

Sales Leadership Transportation Sales Training 233

Upland

MARCH 13, 2023

Sales forecasting is equal parts art and science, right? The ‘art’ aspect of sales forecasting doesn’t need to be an educated guest. What is a Sales Forecast? Is Sales Forecasting Outdated? Some claim that sales forecasting is outdated. However, sales forecasting is still relevant today.

Prioritization 195

Prioritization Account Planning Sales Decision-making 195

Upland

JUNE 30, 2023

Enterprise sales is going through a rapid evolution. One groundbreaking development on the horizon is the convergence of Natural Language Processing (NLP) AI technology and enterprise sales methodology. Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Here are some highlights: Organic search 96% prospects locate your site through Google Search key phrases.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Upland

JUNE 14, 2023

What are the top challenges facing chief revenue officers and sales leaders in 2023? Chief revenue officers face an uncertain economic landscape For someone whose job it is to grow revenue, having uncertainty in the market is never a good sign. And how can account planning help? There’s plenty of uncertainty in the economy right now.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Remote Working 195

Upland

MARCH 19, 2021

No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. It’s often a big blind spot for companies of all sizes — middle market up to the Fortune 500. The most overlooked sales channel. And many company leaders know it’s a missing element.

Account Planning 195

Account Planning B2B Sales Sales Environment 195

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 231

B2B Sales Decision-making Negotiation 231

The Center for Sales Strategy

SEPTEMBER 6, 2023

Are you frustrated with the challenges of finding top talent for your organization? In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

Banking 123

Banking Marketing Sales Organization 123

Mike Kunkle

AUGUST 30, 2023

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Sales Gravy

SEPTEMBER 19, 2024

In this episode of The Sales Gravy podcast, Jeb Blount Jr. In this episode they dive into key insights on building effective sales training, the importance of a well-defined go-to-market strategy, and the power of partnerships to drive customer success. hosts Barrett King, Senior Director of Revenue and Partnerships.

Sales Training 90

Sales Training Marketing Sales Onboarding 90

Upland

MARCH 23, 2023

Having trouble setting accurate sales forecasts or seeing close dates consistently sandbagged to next quarter? Regardless of the size of your company, the sales leader gathers sellers and runs them through the standard set of questions. Ultimately, the challenge of sandbagging is that of unreliable sales forecasts.

Account Planning 195

Account Planning Sales Decision-making Sales Environment 195