Upland
MARCH 13, 2023
Is there more money going to be available that can be allocated towards marketing? Why not spend that time exploring which deals are easier to win, and focus energies on effective prioritization instead? You’re Not Prioritizing Enough Many failed deals are ones you shouldn’t have wasted time on in the first place.
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.
Planview
NOVEMBER 1, 2024
That’s because a defining trait of best-in-class organizations is their ability to quickly pivot in the face of changing market conditions, emerging and disruptive technology, and shifting customer demands. This can result in a loss of market share and a weakened competitive position.
Strategic Account Management Association
AUGUST 24, 2021
Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Prioritize learning development capabilities within your organization.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Strategic Account Management Association
JANUARY 25, 2022
To do this, my team and I had to bring meaningful data that showcased the impact of the disease burden in the national market and in the customer’s health system. With support from the Pfizer marketing lead, we developed educational materials for patients and providers on the disease state that could be shared with patients.
PartnerTap
JULY 10, 2023
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. Partner data truly is the holy grail of prioritizing MDF investments.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Expert insights. Personalized for you.
195 
Let's personalize your content