Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 100

Customer Experience Marketing Prioritization Sales 100

Hubspot Sales

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Simply put, digital marketing involves connecting with and influencing your potential customers in the online space. Digital Selling. times more chance of meeting a decision-maker.

Digitalization 139

Digitalization Marketing Media Sales 139

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account Intelligence. Account-based Advertising.

Marketing 109

Marketing Account Management Facilitation CRM 109

Apptivo

NOVEMBER 30, 2022

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. As a result, businesses have turned to marketing automation solutions to engage with customers. Marketing at scale. What marketing automation does to your business?

CRM 104

CRM Marketing Prioritization Advertising 104

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Marketing 133

Marketing Sales Publishing Organization 133

Planview

NOVEMBER 1, 2024

That’s because a defining trait of best-in-class organizations is their ability to quickly pivot in the face of changing market conditions, emerging and disruptive technology, and shifting customer demands. This can result in a loss of market share and a weakened competitive position.

Prioritization 64

Prioritization Innovation Decision-making Organization 64

SBI Growth

FEBRUARY 29, 2024

Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” Charting your organization’s course to GTM improvement begins with assessing your revenue growth model so you can figure out which areas need to be prioritized and align your executive leadership accordingly.

Prioritization 126

Prioritization Leadership Marketing Organization 126

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Invest in buyer persona and market research. The result?

Sales 221

Sales Prioritization Innovation Sales Training 221

Holden Advisors

DECEMBER 6, 2021

This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing. It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Chart the course.

Negotiation 221

Negotiation Manufacturing Finance Profitability 221

Strategic Account Management Association

SEPTEMBER 13, 2021

Superior value co-creation begins with understanding where the customer wants to take their business, identifying how your company can help them get to where they want to go, brainstorming with the customer on how to improve and meet these goals, then prioritizing the refined ideas and strategy with the customer.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

SBI Growth

NOVEMBER 4, 2020

In a world of uncertainty, market leaders are sure which customer touchpoints require prioritization. As a result of a highly volatile year, has your customer journey map been altered? As a sales operations leader, you must be confident in your.

Prioritization 137

Prioritization Marketing Sales 137

Customer Think

MARCH 11, 2024

In talking to fellow customer marketers at the recent CustomerXCon 2023 conference held in Boston, it became clear that our charters and roles as marketers continue to evolve and change.

Prioritization 119

Prioritization Marketing 119

Mike Kunkle

AUGUST 19, 2024

These systems are interrelated, interconnected, and symbiotic, forming the backbone of a maximized go-to-market machine. A startup might prioritize agility and entrepreneurial spirit over experience, whereas an established company would look for individuals with a proven track record in specific sales processes and methodologies.

Sales 269

Sales Sales Training Sales Management Onboarding 269

Hubspot Sales

NOVEMBER 30, 2020

Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. This isn’t to discredit surveys or market research; both deliver critical insights about your customer sentiments and journey. Here’s why.

Marketing 107

Marketing Sales Prioritization Advertising 107

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Clarity Engagement Solutions

FEBRUARY 7, 2022

Built for each industry, it takes account teams in every market to the next level and enables commercial teams to understand their customers at a deeper level and mean more to them. Request a CX1™ Demo Here. Sales productivity tools have been around a long time. CX1™ is different. Growing complexity & increased competition.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Upland

NOVEMBER 28, 2021

If you’re selling to a Chief Marketing Officer, for instance, a rep should be able to proactively offer to connect the CMO with a current customer who is also a marketing leader. The best are those that are available immediately upon request—or better yet, supplied proactively by the seller—and are relevant to the prospect in question.

Sales 195

Sales B2B Software Software 195

Hubspot Sales

JULY 7, 2021

When it comes to sales deals, there's always a variety of moving parts such as deal tracking, prioritization, organization, analysis, and more. Maximize revenue by prioritizing the most important deals. Deal management tools are meant for organizing, tracking, analyzing, and prioritizing your deals. Deal Management Tools.

Management 128

Management Artificial Intelligence Prioritization Software 128

Flevy

OCTOBER 12, 2023

Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. Some marketers have made the best use of Growth Hacking by understanding the concept and appreciating how it works.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Upland

JUNE 30, 2023

With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends. This will enable sales teams to prioritize their efforts and focus on the leads with the highest potential for conversion.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Upland

MAY 4, 2023

As you work through your business’ sales velocity, you will hone in on exactly the metric you want to switch on and off, using one of the four levers below. Number of opportunities: increase overall number of deals that you are likely to win. All sellers have used these excuses from time to time: No one said they had to be qualified.

Sales 356

Sales Decision-making Organization Negotiation 356

Upland

MAY 22, 2024

Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities. This allows sales teams to proactively identify white space opportunities before they even emerge , giving them a head start in capturing new markets.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Planview

OCTOBER 2, 2024

Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. In this new paradigm, automotive organizations must prioritize agile software delivery practices, continuous integration and deployment (CI/CD), and DevOps methodologies.

Digitalization 98

Digitalization Software Software Supply Chain 98

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. Enablement experts must actively seek to forge alliances with sales leaders, operations, marketing, and other departments. At the same time, a unique set of challenges complicates this mission.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

OCTOBER 24, 2021

At a minimum, these leaders must tackle quota setting, territory optimization, account assignments, account plans, any compensation plan updates, go-to-market strategy shifts, tactical plans, playbooks, and more. How can you use sales analytics and strategic objectives to prioritize those gaps?

Sales 130

Sales Prioritization Sales Analytics Sales Training 130

Hubspot Sales

FEBRUARY 8, 2021

Justin Hayashi, CEO and co-founder of New Engen reflects on the advice he would have given himself in his first year of business: "If I could give myself advice in my first year of New Engen, I’d urge myself to prioritize balance between work, health, and relationships. I was excited to try every new marketing tactic I found out about.

Decision-making 131

Decision-making Prioritization Future of Work Small Business 131

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

B2B 141

B2B Publishing Organization Communication 141

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. This approach not only helps in creating a loyal customer base but also in understanding the evolving market demands. “By

Construction 123

Construction Leadership Sales Prioritization 123

Hubspot Sales

DECEMBER 8, 2020

It's all about mindset and scrapping out or wiping the hard drive from that old mindset, especially in the way we're selling now in this market.". Because of this, reps and leaders must prioritize building trust with contacts and avoid impersonal, less trustworthy, behaviors. Craft customer-centric messaging and prioritize quality.

Sales Management 140

Sales Management Management Sales Prioritization 140

Hubspot Sales

SEPTEMBER 26, 2022

For example, one company may prioritize demographic scoring, while another focuses on interest level. Get your sales and marketing on the same page. 25% of sales professionals see an improvement in lead quality when their sales and marketing teams are aligned. On top of that, 16% can prioritize higher-quality leads.

CRM 112

CRM Prioritization Sales Acquisition 112

Flevy

AUGUST 5, 2022

Websites, annual financial reports, and Form 10-K report are all critical resources to understand an organization, key offerings, competitive advantage, and market position. To understand an organization’s prioritized actions to implement Strategy, MIT Sloan study employed 5 critical filters to assess the viability of strategic objectives.

Shareholders 109

Shareholders Investors Supply Chain Prioritization 109