Remove Marketing Remove Prioritization Remove Stakeholders
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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Prioritize learning development capabilities within your organization.

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early. Executives within the organization need to empower account managers through key internal stakeholders and step in to open doors when needed. #

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Introducing CX1™ – Our Salesforce Strategic Customer Engagement Tool

Clarity Engagement Solutions

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. Request a CX1™ Demo Here. CX1™ is different. Longer sales cycles. •

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How to become a better marketing project manager

Insightly

As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. Despite these many competing priorities, marketing teams rarely have dedicated project management and have to manage their own priorities. The best marketers are flexible.

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Account-based Marketing (ABM) Solutions

Flevy

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. Account Intelligence.

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