Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. Request a CX1™ Demo Here. CX1™ is different. Longer sales cycles. •

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

Insightly

MAY 4, 2021

As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. Despite these many competing priorities, marketing teams rarely have dedicated project management and have to manage their own priorities. The best marketers are flexible.

Marketing 93

Marketing Management Prioritization Stakeholders 93

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. Account Intelligence.

Marketing 109

Marketing Account Management Facilitation CRM 109

Hubspot Sales

FEBRUARY 21, 2025

Always prioritize quality over quantity. When I research accounts, I identify three types of contacts: Decision-makers the signers like the vice president of marketing or director of content. When pursuing a social media marketing B2B SaaS client, I noticed their team discussing remote work challenges.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. It’s a classic case of influence without authority.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

DemandFarm

NOVEMBER 22, 2024

Relationship Intelligence and Stakeholder Knowledge The best account managers know business is personal. They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Core Traits of High-Performing Account Managers 1.Relationship

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Upland

NOVEMBER 28, 2021

If you’re selling to a Chief Marketing Officer, for instance, a rep should be able to proactively offer to connect the CMO with a current customer who is also a marketing leader. The best are those that are available immediately upon request—or better yet, supplied proactively by the seller—and are relevant to the prospect in question.

Sales 195

Sales B2B Software Software 195

DemandFarm

JANUARY 12, 2025

These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos. The lack of alignment among sales, marketing, and customer success teams results in inconsistent customer experiences, missed revenue opportunities, and operational bottlenecks. What is RevOps?

Key Account Management 52

Key Account Management Account Management Decision-making Prioritization 52

The Congruity Group

APRIL 20, 2023

In 2005 Apple’s market value was $58 billion. 2 percent of Apple’s value was contained in its relationships with its stakeholders 80 percent of the market value of Standards and Poors 500 companies comes from intangible assets* Imagine the growth to your bottom line if you increased your focus on your intangible assets by just a mere 10%.

Stakeholders 52

Stakeholders Suppliers Government Prioritization 52

Arpedio

MARCH 12, 2025

For example, if a sales team is unaware that a key decision-maker at a target account has engaged with marketing content or attended a recent event, they may miss a critical opportunity to initiate a timely and relevant conversation. This is exactly where ARPEDIO helps organizations streamline account-based selling.

Stakeholders 52

Stakeholders Decision-making Government Account Planning 52

Planview

MARCH 19, 2025

Complex Operating Models : Transitioning from traditional to digital-first operations requires agile frameworks that prioritize outcomes over outputs. Uses flow metrics and real-time analytics to track performance, identify inefficiencies, and prioritize improvements based on data, not intuition.

Financial Services 52

Financial Services Banking Management Government 52

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Providing AI-driven insights into account health, whitespace opportunities, and stakeholder influence, enabling proactive decision-making.

Account Management 40

Account Management Key Account Management Management Account Planning 40

ProlifIQ

NOVEMBER 7, 2024

By setting clear objectives, sales teams can prioritize their efforts and measure their progress towards achieving desired outcomes. Org management – Try Our Interactive Demo Below Stakeholder Mapping is the process of visually representing the potential stakeholders you need to work with.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.

Stakeholders 52

Stakeholders Decision-making Business Growth Innovation 52

DemandFarm

DECEMBER 27, 2024

Account Profiling Helps you get a 360-degree view of your accounts, including revenue streams, stakeholder hierarchies, and business units. Relationship Mapping Visualize stakeholder connections and influence within an organization. Cognism Cognism helps with sales acceleration for mid-market and enterprise companies.

Key Account Management 52

Key Account Management Stakeholders Sales Account Planning 52

Hubspot Sales

DECEMBER 10, 2019

All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. Stop asking yourself surface-level questions like, “Are they in marketing?”

Manufacturing 133

Manufacturing Media Prioritization Sales 133

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Hubspot Sales

JUNE 18, 2019

However, I still have to defend these facts to numerous stakeholders in order to gain each sale. When multiple stakeholders are involved, it’s important to provide pricing and information regarding your platform in a clear, transparent, and digestible way that can be easily shared among decision makers.

Decision-making 140

Decision-making Stakeholders Sales Software 140

Hubspot Sales

AUGUST 26, 2020

Account-based selling typically encompasses all the following functions of your business: Marketing. Your marketers and salespeople pinpoint vital stakeholders within the target company. Executives at your firm may also interact personally with critical stakeholders of the target account. Customer Success. Image Source.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

Hubspot Sales

JULY 7, 2020

Have you worked with challenging stakeholders? With data being front-and-center for many sales organizations, sales analysts can sometimes be tasked with completing analysis for demanding stakeholders. How do you track consumer and market trends? How did you get all the necessary stakeholders on board?

Stakeholders 127

Stakeholders Sales Communication Prioritization 127

Hubspot Sales

FEBRUARY 13, 2025

A few years ago, I was in the market for a learning management system. The marketing side was fun and relatable. It gets sales, customer success, and marketing speaking the same language so buyers dont feel like theyre talking to three different companies. Clarify the steps and stakeholders involved in decision-making.

Decision-making 52

Decision-making Sales Prioritization CRM 52

Showpad

JULY 7, 2020

In relation to each other” brings us to the idea to align horizontally, on the same level, with other functions such as with marketing, marketing with product management, sales with customer experience, and all of them to each other. 3: Effective sales enablement requires senior executive and stakeholder alignment.

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

Arpedio

JANUARY 22, 2025

Predictive analytics : Forecast trends, identify cross-selling opportunities, and prioritize high-converting accounts. Data-Driven Insights : ARPEDIO’s solutions analyze data from various sources to provide actionable insights into account activities, gaps, and market potential.

Decision-making 52

Decision-making CRM Account Planning Prioritization 52

Hubspot Sales

JULY 5, 2022

Involve all stakeholders in the process. It’s a team effort that requires input from all of your business' departments — from IT to marketing to customer service. Therefore, it’s essential to identify what stakeholders are involved in each stage of the sales process. Researching and Performing Market Analysis.

B2B 115

B2B Sales Stakeholders Decision-making 115

Mike Kunkle

FEBRUARY 27, 2023

A private middle market firm whose growth is slowing , and is driven by a small, core group of top performers that the founders brought in from past experience at former employers. A mid-stage, high-tech rocket ship , that due to innovative product-led growth is exploding in the market and growing like a weed.

Sales 57

Sales Onboarding Publishing Transportation 57

Hubspot Sales

MARCH 18, 2019

Obviously, you still want to provide excellent customer service and support to promote word-of-mouth marketing and high retention rates.). While a salesperson focuses on the short term -- by necessity -- a key account manager (KAM) prioritizes the future. Can you "land and expand"? a key account strategy may be a good investment.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Flevy

AUGUST 5, 2022

Websites, annual financial reports, and Form 10-K report are all critical resources to understand an organization, key offerings, competitive advantage, and market position. To understand an organization’s prioritized actions to implement Strategy, MIT Sloan study employed 5 critical filters to assess the viability of strategic objectives.

Shareholders 109

Shareholders Investors Supply Chain Banking 109

Hubspot Sales

APRIL 2, 2021

According to Gartner , a 2020 sales trend was that salespeople had to convince multiple stakeholders and evaluators at a company to buy their product. Most critical, though, is that each stakeholder has a different level of power within their organization. Below we’ll explain how to qualify different sales stakeholders.

Stakeholders 122

Stakeholders Decision-making Sales B2B 122

Hubspot Sales

OCTOBER 5, 2017

Qualify and begin prioritizing prospects. Say our target market consists of small to medium-sized businesses with anywhere from 100 to 1,000 employees. Diving deeper, our product or service will naturally provide higher value to a particular profile within that target market. Stakeholder-level.

Sales 145

Sales Decision-making Prioritization Media 145

Nutshell

MARCH 15, 2021

Sales multithreading is the process of connecting with multiple stakeholders at the companies you hope to sell products and/or services to. stakeholders on the purchasing side. With sales multithreading, key stakeholders are identified at the beginning of the sales process and sold to simultaneously, minimizing this problem.

Sales 141

Sales Stakeholders Decision-making Facilitation 141

Hubspot Sales

JUNE 22, 2022

There are several kinds of potential stakeholders you need to account for, and each connection requires some degree of individual attention and effort. Virtually any stakeholder that has some kind of bearing on a business's success or operations can have one with that company. Business to Business Relationships.

Stakeholders 131

Stakeholders Publishing Investors Prioritization 131

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. This approach not only helps in creating a loyal customer base but also in understanding the evolving market demands. “By

Construction 124

Construction Leadership Sales Prioritization 124

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? Navigate internal politics and target key stakeholders to drive buy-in. Target markets. Account-based selling and account-based marketing takes time, but the rewards are massive. Year founded.

Account Planning 142

Account Planning Co-Creation Account Management Negotiation 142

Upland

NOVEMBER 27, 2023

They aren’t in the market for products or services. A goal might be to… Grow revenue by 10% over the next six quarters Increase net new customers to 3,000 in 24 months Expand market share from 30% to 50% in the next five years. One of the most important things in our go-to-market strategy is understanding pressures.

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , tailored first for Pharma and now other vertical markets. CX1™ HELPS YOU MANAGE: • Multiple types of stakeholders, decision-makers and influencers. That’s where Clarity CX1™ comes in. Growing complexity & increased competition. Longer sales cycles. •

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

Hubspot Sales

DECEMBER 22, 2017

In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Or, “ You wear a lot of hats, how do you prioritize your day? ”. Today’s salespeople need to know more about their prospects before conducting outreach.

Decision-making 145

Decision-making Sales Finance Stakeholders 145

DemandFarm

NOVEMBER 27, 2024

“The leads shared by marketing this month is a gold mine!” “We know the entire journey of this customer, thanks to sales and marketing,” said no customer success manager, ever. The traditional silos between marketing, sales, and customer success is a recipe for disaster. Why is RevOps Valuable for KAMs?

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40