Holden Advisors

JANUARY 25, 2022

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market. That’s what happens when the market becomes fragmented.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Hubspot Sales

NOVEMBER 29, 2021

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

Profitability 119

Profitability Food and Beverage Computers and Electronics Energy and Utilities 119

Holden Advisors

NOVEMBER 3, 2021

Think: Revenue – Costs = Profit. Collaborates with marketing to develop internal and external value messages. Because pricing departments play an important role and many companies are without one—or only have a discount division—I thought it would be a good idea to answer these questions for everyone. Assist in communicating value.

Procurement 369

Procurement Finance Construction Government 369

SBI Growth

SEPTEMBER 12, 2024

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion.

Profitability 71

Profitability Marketing B2B Organization 71

Holden Advisors

OCTOBER 7, 2021

Talk to your internal experts in sales, product management, marketing, or marketing research, to understand how your customers use your product today. Let’s say by tracking improved efficiency, or reduce staff time required, or maybe faster time to market with a new product or a marketing campaign.

Procurement 369

Procurement Manufacturing Negotiation Stakeholders 369

Customer Think

AUGUST 18, 2021

If you’re a marketer, you must have already heard of geofence marketing. Many marketers are already taking advantage of this tactic to boost their sales, get more conversions and increase their profit. But before using geofence marketing for your […].

Marketing 137

Marketing Profitability Sales Digitalization 137

Red Star Kim

DECEMBER 9, 2022

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Arcadis: The Sustainable Cities Index. The challenge. The campaign.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Customer Think

AUGUST 28, 2024

The ultimate objective of marketing is to drive revenue growth, and marketers understandably focus most of their efforts on increasing revenues from their company’s current business. Some companies have a vibrant core business that provides plenty of growth.

Profitability 72

Profitability Marketing Digitalization 72

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Profit growth. Be more confident.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Holden Advisors

SEPTEMBER 30, 2021

The second one we might hear a lot about is “price to market.” The biggest problem with pricing to market is that we sell to customers, not markets, and customers use our products in unique ways. I'm really good with that, as long as we balance it with profit. We’ve been told we’re commodities a lot.

Procurement 195

Procurement Profitability Negotiation Innovation 195

Flevy

MAY 10, 2022

These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market. Commit resources to tapping the entrepreneurial energy in Emerging Markets.

Marketing 111

Marketing Energy and Utilities Innovation Banking 111

Account Manager Tips

MARCH 23, 2021

Access to new markets. Can they help you access new markets? Invite other departments into the conversation — groups like sales, marketing, customer service and support that know your clients. First, to what extent does this customer deliver the profitability of a company. Revenue is a vanity number without profit.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Holden Advisors

DECEMBER 6, 2021

One of our top goals in any consulting engagement is uncovering revenue and profit growth opportunities for clients. This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing. Generally, we want to answer four key questions: How much opportunity is there? Chart the course.

Negotiation 221

Negotiation Manufacturing Profitability Finance 221

Holden Advisors

SEPTEMBER 21, 2021

They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. Together, these attributes drive profitable growth for both your salesforce and your customers. Top-performing strategic account managers get this.

Decision-making 435

Decision-making B2B Profitability Account Management 435

Customer Think

MARCH 6, 2023

Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023. Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges.

Marketing 111

Marketing Meetings CRM Small Business 111

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 144

Marketing Publishing e-Learning Decision-making 144

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Marketing 134

Marketing Sales Publishing Organization 134

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Customer Think

MAY 25, 2023

The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability. By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM.

CRM 111

CRM Marketing Profitability Sales 111

Holden Advisors

OCTOBER 19, 2021

Not all customers or market segments need or want the same thing. If you add differentiated products and services, it meets the market spectrum of needs and gives your sales teams the flexibility to offer different products to different customers to match their wants and needs.

Negotiation 195

Negotiation Logistics Profitability Innovation 195

Customer Think

SEPTEMBER 6, 2024

The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of Marketing to any business, is in the generation of profitable revenue. Without that profitable revenue there can be no sustainable business.

Shareholders 69

Shareholders Marketing Profitability Digitalization 69

Strategic Account Management Association

APRIL 5, 2021

Value for the executive” comprises the following: Factors that positively impact the profit and loss and/or balance sheet Factors that improve industry KPIs as well as improve safety, security and reduce risk Factors that have a positive impact on employees Anything that provides personal value for the CXO in question.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 111

Marketing Sales Decision-making Energy and Utilities 111

Mike Kunkle

AUGUST 30, 2023

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Vantage Partners

APRIL 12, 2024

Driving revenue and margin growth in the fast-moving IT Services market requires providers to harness the right mix of talent, industry and technical expertise, and intimate client knowledge. All these factors must come together to deliver value and innovation to clients, which translates to increased loyalty, revenue, and profitability.

Marketing 83

Marketing Negotiation Profitability Innovation 83

Flevy

MARCH 30, 2022

Profit Formula – For a business model to be viable, it must be able to make the company money. The profit formula dictates the margins, asset velocity, and scale requires to achieve an attractive return for the company. The focus of this inception phase is for the business to find a product-market fit.

Innovation 111

Innovation Value Proposition Profitability Customer Value 111

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Striking the right balance between profitable margins and winning competitive deals is challenging.

Artificial Intelligence 103

Artificial Intelligence Profitability Telecommunications Retail 103

Upland

APRIL 6, 2021

So, why do so many marketing consultants and practitioners espouse standard Value Propositions and ‘Sales-Ready Messaging‘ ? Such messaging, born in market segmentation sessions, or focus groups, is anything but sales-ready. History tells us that consumer behavior is always a predictor of B2B behavior. The future is here.

Suppliers 195

Suppliers Value Proposition B2B Profitability 195

Customer Think

DECEMBER 22, 2021

Source: Freepik Email marketing is widespread. It’s in vogue with every kind of organization, from businesses to non-profits. That’s because emails have an ability to instantly communicate with a targeted audience. For brands and companies, this can create awareness and sales, but only if you follow a strategy.

Profitability 132

Profitability Communication Marketing Organization 132

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 113

Procurement Value Proposition Finance Artificial Intelligence 113

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Advertising Decision-making 98