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Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program

Strategic Account Management Association

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.

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Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program

Strategic Account Management Association

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

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How Market Leaders Grow Profitably Despite Rising Costs

SBI Growth

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion.

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Winning Profitable Growth from New Markets

Customer Think

The ultimate objective of marketing is to drive revenue growth, and marketers understandably focus most of their efforts on increasing revenues from their company’s current business. Some companies have a vibrant core business that provides plenty of growth.

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Data-driven Pricing Can Increase Your Profit

Holden Advisors

But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company. Instead, they depend on cost-plus pricing , market pricing , or even “gut-feeling” pricing because that is what they have done historically.

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What is pricing analytics? How data-driven pricing boosts profitability

PandaDoc

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

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What is Profit Margin?

Arpedio

Profit margin is a crucial concept in business finance. It is the percentage of profit a company generates per dollar of revenue earned. Monitoring and managing profit margin plays a vital role in determining a company’s long-term profitability. What is a Profit Margin?