article thumbnail

Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program

Strategic Account Management Association

This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.

article thumbnail

Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program

Strategic Account Management Association

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

article thumbnail

How Market Leaders Grow Profitably Despite Rising Costs

SBI Growth

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion.

article thumbnail

Winning Profitable Growth from New Markets

Customer Think

The ultimate objective of marketing is to drive revenue growth, and marketers understandably focus most of their efforts on increasing revenues from their company’s current business. Some companies have a vibrant core business that provides plenty of growth.

article thumbnail

Data-driven Pricing Can Increase Your Profit

Holden Advisors

But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting down hidden data turned profits around for one company. Instead, they depend on cost-plus pricing , market pricing , or even “gut-feeling” pricing because that is what they have done historically.

article thumbnail

What is pricing analytics? How data-driven pricing boosts profitability

PandaDoc

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

article thumbnail

Revenue vs. Profit: The Difference & Why It Matters

Hubspot Sales

Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. It takes some steps to pare down your revenue figure to your profit. How to Get From Revenue to Profit.