Sustaining profitability: Measuring and quantifying the ROI of a strategic account management program
Strategic Account Management Association
MARCH 29, 2022
This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.
Let's personalize your content